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The 5 Ingredients of an Effective Email Campaign
by Jeremy Banks EvolutesixPeople of the Internet receive billions of emails a day, but one in five of those go straight to the trash. It’s either due to automated email filters, or simply because it failed to capture the attention of the recipient.
A lot of businesses have gained traction and a solid customer base because they piqued the interest of their followers. Not only did they keep their loyalty, but they have also expanded their audience through the effective implementation of email campaign marketing.
An email campaign is usually implemented by sending emails to businesses or to existing and potential customers. If the campaign is successful, you get a good response from your subscribers. More people engage with your business and you end up getting leads that eventually turn into buyers.
Unlike in social media, people check their emails with something more than casual interest. In other words, most people take emails more seriously than social media posts That in itself makes this type of marketing campaign quite effective.
This particular marketing campaign is more of a recipe than a formula one should follow strictly. Here is a 5-step recipe that could help you start up your email marketing campaign.
- Who are we serving this email to?
First off, set the goals of the campaign. You have to determine whether it should build relations with new visitors or encourage engagement with your existing audience. You can also use it to provide valuable updates about your business.
Effective emails are usually built upon your knowledge of your audience. Know more about them and their interests. For a more structured approach, Google Analytics may help provide demographical stats. - Pick the right tools
Speaking of helpful software, there are other software out there with automation tools to help with the workflow. Email templates can also help out with the creation. Integration programs like WordPress provide comprehensive analytics about how your campaign is faring out there.
Today’s applications enable users to completely customize their campaign. Some websites have pop-ups that will capture their visitor’s attention, like Lightbox Popups or sign-up boxes that appear when visitors are about to leave the website.
There are a lot of software out there that make email campaigns so easy that most people can do it by themselves. You just have to find the right tools that fit your preferences and the way you work. You’re well on your way to creating that email that can reel more people in. - Throw in that subject line
Now we get right to the email itself. What you need is a subject line that would encourage the recipient to open it, or to throw it in the trash.
Make it brief, yet captivating. Make sure it’s not more than 50 characters, because what’s beyond that is hidden in the mystery of the ellipsis. That mystery hidden by the limited space the page allows is often ignored by a lot of users. Go past the character limit and you’ll meet your worst enemy: the TL: DR (too long; didn’t read).
The subject line must tell people what they’re going to expect. An important reminder: steer clear of spam trigger words and misleading subject lines. We can’t all be the distressed prince of some far-away country. - Make that content delicious
Like your subject line, it’s wise to go directly to the point, with other content mixed in. You can’t make a pitch right away. Allow your readers to get comfortable as you expertly slide in the purpose of your email.
If you’re introducing your business, make it personal, human, and again, brief. You could also give them something valuable like pieces of inside information about what you do that is uniquely your take. It’s also important to end with a call-to-action to encourage their response.
To pour more taste into the email, consider putting in images to make it look attractive. Some users may disable images in their emails, so put in a short description under the photo to let them know what the image contains.
There are digital marketing firms that are experts in creating irresistible emails with the right mix of texts and images. They make it so nice that it’s hard to look away. - Taste and adjust
It’s undeniable that a lot of users have a very keen eye when it comes to content. They know if they’ve seen something before and can sense if yours is not worth their time.
If you eventually hit gold in your email marketing campaign, you still need to change your content every now and then. Always be on the lookout and see where they respond best.
There are tools available that can help track how the campaign is received by your audience. Sender Score, for example, looks at the hindrances that stand between your audience and your emails and why you’re not getting your expected campaign results.
There’s no quick formula to magically hit it off with your target market. Like other types of marketing campaigns, it’s more of a recipe where the business needs to taste and adjust over and over again until they get the taste just right.
Whether your company is just starting or is already enjoying a responsive customer base, the possibilities are still open with email campaign services. It just takes a little mixing, matching, styling and profiling.
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About Jeremy Banks 
Evolutesix
72 connections, 3 recommendations, 318 honor points.Joined APSense since, December 1st, 2016, From Oxsfordshire, United Kingdom.
Created on Mar 20th 2019 03:55. Viewed 375 times.
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