Articles

That awesome One Time Offer (OTO)

by Philippe Moisan Tutorial videos, sci-fi writer

You just joined an online marketing site as a free member. It can be a Traffic Exchange (TE), a Safelist, or some other kind of site, to help with traffic, to get good deals on products, etc…


In most cases, you have just filled the required fields to join, clicked “Join Now”, and you land on an OTO page. A One-Time Offer. These pages are written by copywriting professionals, in most cases. The information is compelling, the deal too good to pass by. You hesitate. Wow, you will save 30% every month. Or 50% if you take the annual choice.


What is the common sense choice here? Let me give you the point of view of a successful marketer who was my coach 4 days a week for a month. He repeated it many times. I guess he understand the mindset of a struggling marketer.

Speaking of mindsets, here’s what he said. There are two mindsets:

  1. Buyer
  2. Seller

[read the rest of the post on my blog]


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About Philippe Moisan Magnate II     Tutorial videos, sci-fi writer

4,461 connections, 182 recommendations, 13,910 honor points.
Joined APSense since, August 20th, 2010, From Quebec, Canada.

Created on Dec 31st 1969 18:00. Viewed 0 times.

Comments

Don Dousharm Committed   Entrepreneur, Publisher
Nice Philippe, The oto in my experience will usually show up down the road so it is best not to act on impulse. If you stick around with good membership sites the deals will come.
Jul 17th 2011 09:48   
Philippe Moisan Magnate II   Tutorial videos, sci-fi writer
It's true that places like TEs keep throwing OTOs at you when you login, I don't really mind, when I am comfortable with determining what are awesome deals for buying credits, I will consider it more often. I don't mind monthly payments, just one-time deals.
Jul 17th 2011 09:53   
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