Technological Advancement and the challenge of including rural India in it

by Xpay Life Utility bill payment Online

India ranks third among the most attractive investment destinations for the global investors and we have seen a rapid growth of digital acceptance in the urbanite colony of the country. This is finding the implementation of the “Digital India” Campaign but amidst all the political rhapsody, the hurdles are still intact with digitizing India. And according to the recent Google BCG report, only a creamy layer i.e 20 % of India is using online payment methods for multi-utility bill payment through the trending best mobile payment app.

With these statistics, the dream of achieving the larger goal of digitally empowered India seems far-flung. Even though in the recent Mckinsey report quotes that the internet users will increase by 40% by 2023 where all kinds of postpaid recharge like dish tv recharge are also being done over online methods but, this kind of digital progress is only confined to one sector of rapidly growing urbanites. 

But the remaining 2/3rd of the country is still acquainted greatly with the unavailability of clean drinking water, proper education, continuous electricity, proper healthcare. With the social stigma of backwardness still prevalent in rural India. Digitizing is a colossal challenge has to be dealt with with different perspectives in mind.

Here’s where Xpay.Life is contributing the best innovations to include rural areas to participate and embrace the online modes of transactions. Most people are hesitant to use online modes of transactions as cash dependancy is extreme. 

Why do people prefer cash over digital modes of payment?

The control of the cash and the immediate successful payment of the bills clearly defines the trust, certainty and timely payment of bills. And it’s the simplest way for any financial transaction. Hence most population depends on hard cash

Online payment is still a hazy topic for larger rural areas of India.

For this to happen, people are to be transitioned slowly from the world of hard cash, long-queues, waiting at lunch-breaks at the payment office, bustling closing hours to the cashless world of digitalization.

Hence cash accept machine kiosk is the primary outlet for introducing the digital world to the rural mass. This has seen significant growth in acceptance towards the digital modes of payment which was considered colossal feet to achieve. Thus with small but significant efforts from the Fintech leaders are providing the best opportunities for uplifting the rural cousin.

Even though cloud computing, Internet of things and blockchain technology has made itself dominant in the technological market, providing internet services to the remotest village is still a massive challenge. As the basic needs are supposed to be crafted and supplied for the masses there, in this scenario, owning a single computer will be of huge debt hence it is not as easy as the urban counterpart where payment of Airtel postpaid broadband bill payment is just done in a snap of the finger.

Slowly the challenges are dissolving pertaining to the digitization of rural India. Thanks to Modi Government and the many schemes under it like The Soubhagya scheme that is focusing on providing electricity to all households. To make this dream a reality, innovations such as XPay.Life which provides perfect solution of collecting the bill payment through bill payment kiosk, QR codes, credit and debit cards, application and through the website. This provides the user the comfort and freedom to use and accept the technology into their lives.

They need not worry about where to pay my water bill as there are different provisions for bill payment through a unique innovation called as Mobile vans that travels once a week to the desired area where the footfall is more and stays there all day to collect the bills through bill payment kiosk stationed inside the van. 

Telecom giants such as Airtel and Jio are benefitting from the digital transactions where customers are paying their Postpaid Mobile Bill Payment Online and thus helping the telecom giants to have a consistent increase in market opportunity and market size.

Implementing the UN Millennium Development Objectives and IB Mission goals: “Think Globally and Act Locally.” is finally proving to be of highest success regarding facing the challenges of technological advancements in rural India.

 Know More information: https://www.xpay.life

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Created on Nov 12th 2019 07:37. Viewed 291 times.

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