Tactics for an Instagram marketing
by Roi Sutra Digital Marketing StrategistInstagram, was a baby platform in 2010 and was limited with
photo and video sharing, later revamped to bless the advertising industry. We
all know how Facebook advertising has
improved the way of advertising by facilitating wider targeting options. Instagram advertising is no way
far behind. Authorities realized the power of Instagram when they witnessed
that the influence is unlike any other giant social media. Since it launched
its first ad in 2013, it hasn’t stopped yet.
Solely, designed for pictures and video sharing, this app, as
we all know is a subsidiary of Facebook. It has made the life of mobile
photographers super easy. Many have their business pages as well. It is just
not limited to photographers, e-commerce, services, brand imaging has become a
new normal. If you are also one of the aspirants who want to grow business on
this platform, you can find strategies here.
Business
profile setup
Unlike stereotypic profiles of businesses that you normally
see, you can have an appealing one on Instagram. This platform will give you
immense opportunity to explore the world of possibilities. You can create a
standard business profile with a sense of creativity. Choose a profile pic that
best describes your business in one go and write a catchy description. Before
this, you need to complete a job.
Make sure your app is updated to the latest version. Switch
to a business profile and as Instagram ads experts suggest,
connect your id to Facebook. Either you are advertising on Facebook or
Instagram, Both Facebook ads expert or
Instagrammers usually advise this step. Now you are ready to post. Instagram
gives a message to promote your post as a business and here also it asks you to
connect to Facebook.
Sell
products/services
You don’t directly sell things social media. As there are
competitors, so, to be on the front foot, you need to describe your brand
successfully. Don’t jump to promote your product/services. Let your customers
know that you understand their needs very well and have designed a product or
service accordingly. Let’s say yours is a car-wash& repair home, put
pictures of car parts in your profile (make it look attractive by using
filters), deliver your dedicated work to them through pictures and
descriptions. You portray the standard you follow in your work and the related
knowledge that you have.
Instagram also works well for local brands. Along with
getting listed in Google maps, you can create an image of your brand.
Brand
imaging
Brand Imaging is a perfect way of generating leads. Locally
or nationally, or internationally, Instagram ads expert helps your
brand to shine. Once users take an interest in your brand, you can use them for
e-mail marketing. You can promote a post on Instagram or Facebook feed. If you
plan a webinar or any event, you can put a post or mention it in stories.
Double
advertisement
Instagram gives you two ways of marketing. One is posts and
the other is stories. Some stories stay only for 24 hours but you can mention
some special stories that stay on your profile. You can aware of users of the
launch of any new product, discounts, offers, or just create awareness about
your new post.
Marketing on Instagram is fun, do give it a try and see new
success in your business.
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Created on May 6th 2020 08:00. Viewed 258 times.