It is said that failing to plan is planning to fail. With the depleting
natural resources, human civilization is at the brink of self destruction.
Things are worse in India; the rising population is consuming the natural
resources, which are fast diminishing. The only way out of this is adapting a
sustainable development plan. Sustainability is the new way of life and
probably the only means to preserve the natural resources for the next
generation of mankind.
Aim of sustainability
The main aim of the sustainable model is to ensure that we don’t exhaust
the non renewable natural resources that are meant to be shared with the coming
generations. Since these energy sources and natural resources are non
renewable, finding alternate solutions is the best hope. Awareness of a
sustainable lifestyle can be spread with the help of education; however, the
low rate of literacy in India makes it difficult to spread awareness.
Role of CSR and NGO’s
Thankfully the corporate sector and the NGO’s around the country have
joined hands with the government to develop the sustainability model across
India. Their motive is to educate the rural masses, explain them sustainability meaning, spread
awareness about the sustainable pattern of living and provide equal
opportunities to rural and urban India. Here are some important sustainability
initiatives that corporate India has taken.
·
Biological
Sustainability - The Indian corporate sector has adopted the global industrial
norms of promoting the Green tech initiative that works with an aim to reduce
carbon emissions. The main focus is to keep the ecological damage caused by
industrial waste and hazardous emissions to minimum. The major initiative of
biological sustainable pattern is adapting practices like reusing, recycling,
waste management, using renewable energy resources and maintaining an
ecological balance. Their main aim is the equal distribution of natural
resources so that they are readily available for the future generations too.
·
Social
Sustainable model – Giving back to the society is extremely important. Most
major IT companies in the country have their own charities and organize funds
for the causes they support. The corporate sector heavily invests in the
education, especially in the rural parts of India, so that the rural population
gets an equal opportunity and a higher quality of education. This will create a
skilled workforce, which can be hired as talent by the corporate sector. This
is a best example of sustainable education module. CSR initiatives like
creating employment opportunities within the community, raising funds and
volunteers for charities etc are a part of the social sustainable model.
·
Ethical
Business Practices – Big corporations achieve success as they offer lucrative
value for money products to the society. They promote a business with integrity
structure and do not indulge in unethical marketing practices.
Moreover, sustainability meaning, aim and focus are same for CSR, NGO
and the Government. All these entities work together is making way for a better
tomorrow for India by inventing newer and clean energy sources, waste
management and sustainable education module. This will ensure that India is
ready to move ahead without having to worry about depleting energy sources,
sharing natural resources with the future generations and lastly creating a
sustainable workforce within the society.
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