SUCCESSFUL BUSINESS TO BUSINESS MARKETING TRICKS USED BY AD AGENCIESby Uni Square Concepts Advertising Agency Today, smart marketing longer creating a TV commercial, magazine ad, or killer radio spot. Consumers are now finding new products and services on a slew of digital platforms, from mobile advertising and social media campaigns to influential blog referrals.
What does that mean for business owner? Large corporations could once use the deep pockets to dominate print, television and radio advertising. But increasingly, so-called “traditional media” is reaching fewer and fewer people as effectively . Radio disrupted print, disrupted radio. Now digital media is disrupting all of the above.
Tool 1: Branding
Our collective obsession with all things technological often means you overlook a number of the more basic and highly effective ways to plug your business.
You, my friend, need a symbol .
Today’s signage, though, isn’t just something that hangs over the door to your office. It can’t get rusty. It can’t subside and hit someone on the top . The signage of today is all about branding: a pointy logo, a well-designed website and compelling cover images on social media sites.
This is the essential initiative in your digital marketing journey. Your future customers got to see consistency in your brand’s image and message.
Still counting on the DIY graphics of your early days? Enlist a reputable graphic designer to make polished, cohesive search for your business—a visual identity that builds credibility and elevates your business above the competition. Your company’s image is well worth the investment.
Tool 2: Social media
You have a Facebook page. you've got a Twitter profile. Maybe you even have a couple of other social media profiles. Today, all which will be meaningless—unless you are doing something with it. Enter social media advertising.
Having a social media page isn’t an equivalent as having a real social media presence. Using social media effectively means actually being a part of a bigger conversation together with your customers and prospects. What does that mean exactly?
Your business needs interesting content that folks want to read. It’s your job to supply your customers—current and prospective—with helpful, relevant information. Spend an hour once every week to comb the web for relevant articles, tips, and tools. Keep a document with these links and therefore the corresponding one- or two-sentence Facebook or Twitter post text. Even better: Make a Google doc so your team can contribute once they find an excellent social media-worthy link! Posting on Facebook isn’t a chore once you have an arsenal of killer content able to go.
OK, so you’re regularly posting actionable content on Facebook. Now what? Interact together with your customers! If they need questions, answer them. And during a timely manner, to boot.
Pro tip: found out some community moderation guidelines, including appropriate response times and guidelines for handling negative comments or concerns. That way your entire team is on an equivalent page.
While you don’t need to survive your social media pages, you are doing got to address your customers during a timely manner. Above all, be responsive. It makes your business look good. and searching good equals more business.
Tool 3: Mobile advertising
Mobile’s growth is nothing in need of explosive, and mobile advertising is changing the sport . As more people increase their mobile use, the role of mobile advertising has taken on an incredible level of importance. within the coming years, many many people in developing nations will get their first smartphones. Is your business ready?
Created on Apr 20th 2020 23:54. Viewed 450 times.
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