Success Story of Martin Winterkorn, the CEO of Volkswagon

The boy starts the race late. Not only does he start late, but he completes the race with what everyone considers an outdated bicycle. He loses the race to those who began earlier and rode more modern bicycles. He has a year to prepare for the next race, and he knows his competitors are already ahead of him. They have gained reputation, which earns them sponsors. This in turn gives them money to design and build even better bicycles. The boy trains and exercises, but he also starts looking at his bicycle in new ways. He tries to make his bicycle do what others cannot, and he begins throwing his own money into making innovative improvements.

The race comes around, and once again he loses – but this time he is much closer to winning than he was in the previous year. He goes back to the drawing board and begins to rework things. Now he has sponsors. The money and insight that they provide help him to design even better bicycles. He works tirelessly, year after year, knowing that he is constantly getting closer to taking first place. Soon, he will be the winner.

Martin Winterkorn is the CEO of Volkswagon. He has set an aggressive and audacious plan in motion to increase Volkswagon’s standing in the realms of manufacturing, retail, and business. Not only does he want the company to grow, but he wants it to become the number one car company in the world, pushing past Toyota and General Motors. Winterkorn’s plan has Volkswagon advancing in all markets, turning it into the fastest growing and most sustainable automobile manufacturer on the planet. From luxury rides to high end hybrids, Winterkorn wants to be known for the best products in every category of vehicle – and he seems to be well on the road to achieving this goal.

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