Strengthening Purchasing Power Brace Future Outlook of Ukraine Ice Cream Market: Ken Research
Ken Research has announced its
distribution on, “Consumer and Market Insights:
Ice Cream in Ukraine” it gives
detailed insights on market trends,
consumption and production, trends in the usage of packaging materials, types
and closures category level distribution data and brands market shares. The
report contains overall market statistics by value and volume and
future outlook of the industry for Artisanal Ice Cream, Impulse Ice
Cream-Single Serve, and Take-Home and Bulk Ice Cream with inputs on individual
segment share within each category.
Report also discuss
demand by distribution channels including Hypermarkets & Supermarkets,
Convenience Stores, Food & Drinks Specialists, On-trade and others in
2015 along with market share of leading players.
Market
Outlook
The performance
of ice cream is usually subject to strong seasonality in consumption, which
leads to low sales per capita. Thereby, the caprice of the weather is the main
factor that influences annual consumption in the category.
On-trade sales have topped the
overall distribution of ice cream in Ukraine. Rud, Lasunka, Laska and Limo are
the major players in the country.
Rud has been the leading brand in
the 'Impulse Ice Cream-Single Serve' category. The country's consumers are
opting for the value for money products in the ice cream market and the market
players are adopting techniques to meet their demands and make huge profits.
Zhytomyrsky
Maslozavod has led the ice cream market in 2016, with a 32% value share and its
leading position was the result of its expanded distribution, premium offer and
advertising campaigns, which further created awareness and recognition for the
company’s umbrella brand, Eskimos.
The 'Take-Home and Bulk Ice Cream'
category has been the largest in the Off-trade volume consumption, while
Artisanal Ice Cream has led the On-trade consumption.
Flexible Packaging has persisted
to be the majorly used packaging material in Ukraine’s ice cream market from
the very beginning of the market. It is this packing only usually which assures
the consumers of the quality of the product they are buying.
The Ukrainian Ice Cream market is
projected to register higher growth in Off-trade sales than On-trade sales in
the years to proceed. Overall, the ice cream market in the country is
forecasted to evolve at a CAGR of 3.0% in volume terms in the future.
The use of Sachet container is
also projected to inscribe the fastest growth in the years to proceed since
they ensure quality as well as protection of the related products to be bought
by the price conscious consumers.
On a whole, growth is forecasted to be driven by slowly rising
unit prices, which will stem from the developing premiumisation trend, as well
as private label, facilitated by the slow improvement in Ukrainian consumers’
purchasing power with main subject to weather conditions.
Key Factors Considered in the Report
Ukraine Ice Cream Market Research
Report
Ice Cream Consumption Ukraine
Ukraine Dairy Products Market
Research
Ice Cream Market Future Outlook Ukraine
Ice Cream Market Players Ukraine
Ukraine Ice Cream Market Size
Ukraine Ice Cream Market Growth
Ukraine Ice Cream Market Revenue
Ukraine Ice Cream Market Share
Ukraine Ice Cream Market Trends
Companies
Covered
Elite, Mars Incorporated, Nestle
S.A.-Brands, Troyanda LLC
For
more coverage click on the link below:
Related links:
https://www.kenresearch.com/food-beverage-and-tobacco/dairy-products/consumer-market-insights-ice-cream-thailand/82568-11.html
Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249
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