Strategic Use of Celebrity with Social Media
The dictionary meaning is “a type of advertising strategy that involves a well-known person lending their fame to help promote a product or service.” If the person permits the business or company to use his or her image for the purpose of advertisement it is known as the celebrity endorsement. This implies that the celebrity uses the product he or she endorses. For e.g.: a super model with exceptionally beautiful hair is contracted for a brand of shampoo, implying that the quality of her hair is the result of that shampoo. However, the supermodel might not even be using that product. In such cases, he or she is often termed to be “selling out”. Since we know that collaborating with a celebrity is highly expensive, nowadays advertisers are turning towards social media tools like Video Conferencing Solutions for want of more cost affordable advertising which has an extensive reach and also maintaining the celebrity quotient.
Let us see how these tools help with endorsements:
Internet combined with social media tools have become a tremendous PR force. With the addition of a celebrity endorsing a brand is an added benefit for a high impact. Creating the right advertisement and marketing strategy with the celebrities and social media tools help in the optimum promotion of the brand using the best Webinar Service.
Following are some of the factors determining these strategies:
Determine the key audiences
Decide upon a budget
Fix a celebrity according to your product and budget.
Decide which social media tool would be best to promote your product and services. This decision is usually based on factors such as your budget, celebrity, and the popularity of the celebrity on a particular social media.
Creating the actual advertisement.
Determining the right time for broadcasting the advertisement.
Related photo shoots, video conferences, events covered through webinars etc.
If the above factors teaming up with other strategies are implied upon an endorsement, it gives maximum coverage and promotion to your brand.
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