Story of Success and Failure of Startup World

Posted by Anurag K.
1
May 15, 2016
96 Views
You have been creating things and you find no body likes it? Creating things based on your own interpretation will not last longer. Before you create anything, any product or service you will have try to find answer to these two points. 

What is your target market? and how many people are their in that target market who will use your product. I have faced lot of challenges in creating  products too. Two years ago I founded a dating site but after running for some time I found that the name was not suitable for girls, so only boys were joining and no girls. What i lacked was market research. We people take things lightly and when we think what we are doing is right, we just don't even try to research anything. We just keep doing and ultimately fail. 

Failure is not destined. It's a by product of your negligence and things you did wrong. Failure is also the by product of lack of knowledge and expertise. If you do not have expertise in the field which you are doing. It is likely that you are going to fail. 

Currently I have founded a company and under which I am working hard for my start-ups  Hyperlink and Required  and trying to solve the pain point of people. You would be thinking why I am working at two products simultaneously. I tell you that Hyperlink is a service based company and Required is a product based company but I am not running it simultaneously. I am first running service based then I will switch to the product one. It is always a good idea to start with service based business and then switch to product business. This way you can generate lot of money because product based business takes lot of time to get attention and generate money where as this is not the case of the service based business. 

The main purpose of the whole start up execution is to spread you ideas and offer your services to people who are in need.

Before you invest your money in your ideas, I will suggest you to experiment by creating a prototype and give it to the people to see what they say. After all you are creating things for the people not for yourself. This way you can experiment on your idea and save your money from going in vain. 

Failures are inevitable but they come because your execution process lack the things that you need to do. 

Entrepreneurship is all about solving critical problems of human or society. Before you solve any problem you will have to figure out the problem itself.  Try to find the real problem that you want to change and then figure out if other people face it too or not. If you find the gap and if there are no competitors then you should launch the product by doing some market research. 

Read Books and more books. You need knowledge and I am sure one day you will succeed. 
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