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Starting a Competitive Intelligence Project
by Octopus Intelligence Octopus Competitive IntelligenceStarting a Competitive Intelligence Project
Sometimes there’s a reluctance to dip a toe in the water regarding Competitive Intelligence. In this article, we suggest ways to starting a Competitive Intelligence Project. Many businesses feel that they do not need to or cannot afford to spend the money on this type of research. But, as we see more and more, this is not the case. There are many significant benefits to Competitive Intelligence, with the main one being the creation of competitive advantage for your business. But there is a reluctance, and it’s mainly down to these sort of reasons:
- They have used a cheap offshore research outfit and have been well and truly taken for a ride
- Or used a Competitive Intelligence collector only to find it’s just market research. Nice to have but not earth-shattering
- Or the Competitive Intelligence software platform is not the answer. And actually, it’s really an SEO platform
- And the most common reason, they dont know where to start
This article intends to show a route to start a Competitive Intelligence project. And to encourage the use of Competitive Intelligence in your business. Or let Octopus Intelligence help you, of course.
Created on Apr 20th 2022 11:03. Viewed 181 times.
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About Octopus Intelligence
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Octopus Competitive Intelligence
Joined APSense since, May 3rd, 2021, From Nottingham, United Kingdom.
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