St. John’s re-opens more-intimate Worth Ave. boutique

Daily News Staff Writer

American fashion brand St. John recently remodeled its Palm Beach boutique in hopes of creating a more personal and intimate customer experience.

The new design concept, with enhanced display windows and added furnishings, allows for an open, indoor/outdoor vibe linking the interior of the store at 256 Worth Ave. to the street in front and the Via Amore courtyard in the back.

“Many of the design elements and color palette were selected to tie into the iconic feel and architecture that is synonymous with the area,” said Tiffany Anastasakis, senior vice president of marketing and communications at St. John. “We wanted to create an environment that is warm and welcoming for the client to explore our collections, and learn more about our heritage and craftsmanship.”

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The island store, which celebrates its 25th anniversary next year, hosted a re-opening party Dec. 10. About 50 people attended the unveiling event, which featured cocktails, hors d’oeuvres and informal modeling.

The boutique recently launched an Evening Essentials collection with “entrance-making dresses.” Anastasakis said the Spring 2016 collection will arrive in store mid-January with pieces inspired by the iconic landscapes of the Mediterranean and the “legendary playground of the powerful.”

“The St. John woman is powerful, collaborative, empathetic and unconventional,” she said. “These are women who lead rich, busy lives and are never idle or passive. And we are proud to design clothes for this woman. With defining knits, textures, silhouettes and a palette that spans from black and white to cool blues and brilliant electrics, these pieces show off a masterful sense of color and a sublimely body conscious touch.”

Anastasakis said the California-based brand prides itself for being “Made in America.”

“We literally create all of our own materials and fabrics,” she said. “We buy our wool from New Zealand, we spin it, dye it and make all our knitted textiles. For a creative person, it’s like a kid in a candy store. Not only do we sketch a design, but we get to create the material it’s made out of. The possibilities are endless and we have the most amazing creative and technical teams in our various departments.”

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