Spree Commerce Admin Insight

Posted by web E.

AI & Software Solutions

Oct 5, 2016

245 Views

Better Data, Better Decisions.
Don't you want to know which customers generate the maximum revenue for you and where are they from? Or how did your last marketing campaign perform? SpreeCommerce insights are not regular top level admin reports but deeper insights into everything from your customers' shopping behaviour to a product’s performance.

Why do you need Admin Insights?

When it comes to driving an Ecommerce business, knowing the right metrics and access to relevant data is half the battle won! This allows you to take immediate and more importantly, the right action. Relevant Data is extremely subjective depending upon the nature of business. You cannot expect the number of page clicks or the number of website visitors etc to drive sales of your SpreeCommerce store. As a SpreeCommerce store owner, a few questions on your mind would be :

Where from are my most profitable customers?
Which product sells the most?
How are people finding my store website?
Which payment method is the most popular amongst my customers?
Which shipping vendor is not performing well?
Which channels are driving traffic?

We've put together all of this and much more in SpreeCommerce Admin Insights for your store. Below is a demonstration with brief insights to how these reports can drive your business in the right direction.

Once you are logged into your spree store, click on 'Insights' section in the vertical menu bar.

You will now be able to see the expanded 'Insights' section which lists the type of insights you can view for your SpreeCommerce store.

Let's go through all of these, one by one.

Financial Analysis Insights

The following reports are available for financial evaluation

Payment method transaction count can help you figure out the best payments method for your store (you may want to offer discounts on a particular payment method depending on it's usage or use these in some other way)

Payment Method Transaction Conversion Rate allows the admin to view success and failure statistics of all payment methods being used.

Tabular information is also available for list views.

Sales performance depict the profit/loss incurred by your business over different periods of time. There are both profit/Loss and cumulative sales reports (based on Revenue, Taxes, shipping charges and refunds) available in the form of charts and tables.

Shipping cost lets you compare monthly usage of all of shipping methods.

Sales Tax report shows total tax charges for ecommerce transactions from different geographic zones

2. Product Analysis Insights

The following reports are available for Product performance analysis :

Product Add to cart projects data about how many times a product has been added to the cart.

Product Removed from cart projects data about how many time product has been removed from cart.

Product Updation projects data about how many time in total was the catr updated by customers.

Product Show Page Views projects data about how many time a product page has been viewed by users.

Product View to purchases is the ratio of number of views (on product show page) to number of times product has been purchased after view.

Unique Purchases report is about how many unique users have purchased a particular product.

Best selling products, YES, it's pretty obvious that these are the best selling products of your store.

Returned Products are here! Time to check for patterns or if a particular product is being returned a lot.

3. Promotion Analysis Insights

Lets check how well are the campaigns and sales doing. The following insights are available.

Promotional cost analysis lets you compare the costing and usage of various promotions. Thus, assisting you in in deciding their worth.

Annual Promotional cost lets you compare the investment done in promotions over a year.

4. Trending Search Analysis

You can view statistics of the keywords which have been searched by customers. This can help you select keywords for tags for better visibility of products and is helpful for inventory forecasts.

5. User Analysis

The following insights are available for studying user behaviour and patterns.

User Pool keeps a track of different types of users - guests, registered users, newly signed up ones etc.

Users Not Converted are your signed up users who never purchased anything. Time for some targeted marketing!

Users who purchased recently are your most recent customers.

Search and Filter

Search and filter facility is available for all reports. Depending upon the type of report, the parameters for each report vary. Below are a few examples.