Speaking at NHL 17 Coins the count down

Speaking at NHL 17 Coins the count down HelloEtsy appointment in Berlin, the columnist of Abode or Be Programmed said: "Ask a kid what Facebook isfor and they'll acknowledgment 'it's there to admonition me accomplish friends'.Facebook's boardroom isn't talking about how to accomplish Johnny morefriends. It's talking about how to monetise Johnnny's socialgraph."

He added: "Ask yourself who is paying for Facebook. Usually thepeople who are paying are the customers. Advertisers are the oneswho are paying. If you don't apperceive who the chump of the productyou are appliance is, you don't apperceive what the artefact is for. We arenot the barter of Facebook, we are the product. Facebook isselling us to advertisers."

Rushkoff believes that this abridgement of compassionate is a constructof software companies who don't ambition you to acquire their innerworkings. He explained that in the aboriginal 1990s, to use a computerwas the aforementioned activity as to abode a computer. He explained: "It tookanywhere from a few hours to a day to apprentice how to use a computerback then, but afresh you knew the accomplished thing. You were appliance thecomputer. You weren't abased on boxes of software you bought off the shelf, you were makingthat apple as you went along. There was no such things as an 'enduser', just a 'user'. We were all equals."

However, he explained, companies realised it was harder to makemoney out of bodies who arise with ceremony added throughinterfaces that they fabricated themselves. So they created added of adistance amid the programmer and the user, architectonics bales ofsoftware that were easy-to-use but removed the end user from beingable to acknowledge the baises anchored aural them.