South Africa Consumer Appliances Market Research Report - Ken Research
The manufacturers and retailers of consumer appliance markets
all over the world are facing the challenge of changing retail owing to the
disruptive change brought about by the dominance of internet as an information
and sales channel. This has shifted patterns from traditional formats to
omni-channels and brought about a surge in innovation rates with “smart homes”
and “smart appliances” being the next big things. It then comes as no surprise
that this progressively competitive market is fairly enterprising and ‘Small
and Major Domestic Appliance’ manufacturers and retailers are trying to
understand which market trends remain constant and which ones change over time
because these trends influence consumer purchases and as a result affect
overall profitability of the individual brands.
According to the report titled “Consumer
Appliances in South Africa”, South Africa's consumer appliance market continued to see
positive volume growth in 2016 despite the various challenges that the country
faces. Various socioeconomic and economic challenges as well as structural
challenges impede economic growth in the country and inflationary pressures,
exchange rate volatility and poor export performance all further add to the
strain as mass households face increasing financial burdens. Consumers continue
to seek “value for money” in all consumer markets, including the consumer
appliances market, as household debt to income ratios remain at an all-time
high.
The sales in this market are led by mass merchandisers owing
to their wide product portfolios and expansive product penetration but
retailers specializing in electronics, appliances and drugstores also continue
to optimize the available opportunities; private labels continue to raise
competition in the entry-level market for small appliances; market players are
expanding their portfolios to include leading international brands; players are
working to improve their e-commerce presence because of rapid growth in the
sales of consumer appliances through internet retailing (albeit from a very low
base because store-based retailing channels continues driving the overall
market owing to consumer preferences for experiential shopping) and so on.
The expansion of product choice owing to the extensive
penetration of private-label products is likely to be appreciated by
value-conscious consumers. Market players are working to influence consumer
choice through hefty marketing and advertising campaigns, and are aligning
themselves with international trends and developments influencing the demand
for consumer appliances.
Key Topics Covered in
the Report:
South Africa Consumer Appliances Market Research Report
South Africa Consumer Appliances Market Size
South Africa Consumer Appliances Industry Analysis
South Africa Consumer Appliances Trade Market
South Africa Consumer Appliances Retail Market
South Africa Consumer Appliances Production Output
South Africa Consumer Appliances Import Volume
South Africa Consumer Appliances Export Volume
South Africa Consumer Appliances Market Future Outlook
South Africa Consumer Appliances Market Competition
Home Appliances Market South Africa
Refrigerator Demand South Africa
Led Television Market South Africa
South Africa Household Appliances Market
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Ken Research
Ankur Gupta, Head Marketing & Communications
+91-124-4230204
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