Social Media Networks can expose your Company’s Culture

No matter of what size your business is, whether big or small, it is important to be aware about your company’s culture as it an important part of your objectives. It depends upon you how you deal with your company’s culture, you might nurture it and might also destroy it if you are not careful with it. You can make use of the social media to express that company culture and nurture it. Social Media is a company’s voice and it represents their entire brand, and you can even grab advantages out of your social media channels. You just need to make sure that you portray the right corporate culture and your elaboration about the team spirit can be digested by all. If you will motivate your employees to share on your behalf, that would also be very effective. The coolest SEO company in the world always promotes its employees to post pictures on their social media accounts of various events happening at the workplace, for example if the team celebrates an employee's birthday, then the pictures of the same should be published. In most of the companies, using social media is not permitted, and they already keep the social media use blocked on every PC, just because they do not trust their employees. Instead the companies should acknowledge the employees the use of social media and must trust them of using it in a right way. Moreover, if this arcane practice of blocking social media in the workplace will take a halt, the employees will be more than loyal to the company for showing them so much of trust in them.

You must have a social media policy, and anyone who is interested to get involved can be a part of it. Policies are made by the people and not all of those people usually adhere to it. It is not a bad idea to invite those employees who wish to get involved in the building up your social media strategy and guidelines. Although if a company crowd sources an employee who loves getting involved in the company policies and also affects the company culture, this will attract more and more people who will even want to stick to it. Companies should make sure that they keep organizing team building activities and there are various moments when you all must have a Kodak moment. These Kodak moments can then be posted on social media, and the team spirit will be properly reflected. Posting such pictures on the company’s Facebook or Instagram page, and this is how you can introduce your company culture and your team. Another way to use social media network for exposing your company’s culture can be by keeping a posting day once in a month, where you can invite all your employees to share whatever they think is important, and all this can be managed, scheduled and vetted by the social media manager of the company.

Most importantly a company must always let everyone know through their social media network ,what their employees are up to, everything about the conferences and events they attend, and how you encourage your employees to attend and speak-up at various events.