Social Media Marketing Trends You Should Not Ignoreby Pankaj S. Digital Marketing Experts
Social media marketing includes the promotion of different brands, products and services through websites and social networks. The platform of digital marketing is huge and has continued to evolve. Despite its continuous changing and evolution, the place of social media has gained maximum significance. The promotion procedure through social media is less expensive, interactive and effective. Utilizing social media for digital marketing is affordable but is not very easy to manage and maintain. There exists cut-throat competition of being the best and unique. And thus, the trends of social media marketing play a significant role. The services of the social media marketing agency in Delhi ensures following all the important social media marketing trends.
Some of the most important social media marketing trends are as follows-
1. Contents With Videos Are Most In-Demand
The contents that include videos in them have continued being most popular and attractive since 2019. Moreover, video contents get shared relatively more than the other contents. They generate a better proportion of shares than the other types of contents. It is a lot easier for the audience to learn about the brand, product or services through videos than any other means. The creative digital agency services ensure that the inclusion of better and more attractive video content for promotion. About, 54% of the audience has a demand for video content and the websites that include video contents are most visited websites.
2. Putting Up Stories Have A Distinctive Position
The social media stories are the simplest means of promotion. The audiences do not require much time to go through them as they are not heavy with texts. People initially considered social media stories as one of the many trends of adolescents. But, later it grew as a significant component of social media marketing. As social media stories are a part of video content, they successfully gain popularity. About, 62% of the audience is drawn towards the products or the brands after glancing at their stories.
3. The trend of Augmented Reality
Augmented Reality (AR) is the technology that uses graphics, audios and texts and integrates them with the objects of the real world. It enriches one's perception of the surroundings visually and improves the way of experiencing the surroundings. In the highly modernized world, where technology is advancing rapidly, augmented reality is one of the most significant social marketing trends. The digital marketing company in Delhi has been successfully including this trend in its social media marketing services to ensure a better promotion. With the increased use of social media platforms, the demand for augmented reality has also been increasing. And, it is expected to reach heights in the near years.
4. Implementing Social Commerce
The amalgamation of social media and e-commerce can do wonders. The present generation uses online shopping sites. Additionally, a major proportion of the global population is active on the internet and the social media platforms, thus, the business brands can provide the audience and customers with the option of viewing products on social media and purchasing them. Online purchase has gained increased demand massively and, using this trend would be very beneficial for any business brand.
5. Using Chatbots As Means Of Customer Services
Using chatbots as means of customer services can be effective and also interactive. With the highly advanced technology, using chatbots have become not just a trend but almost a must-have. They register the reports and complaints without any delay. Moreover, the customers favour sending texts to the companies than speaking to them. The customers find it more interactive. The social media agency in Delhi focuses on such interactive communication and guarantees the involvement of the audience effectively. And, lastly, about 30% of expenditure on customer support is saved.
Such was the eminent trends of social media marketing. In the present times of fierce competition, utilizing these trends can help the business brands to continue having a position in the market and gain better chances of prosperity.
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Created on Feb 8th 2021 22:01. Viewed 402 times.