Social Media is Living a Momentum During the Outbreak of COVID19

There has been a massive paradigm shift in the world owing to the outbreak of COVID19. Right now, when the whole world is staying inside the home except the health workers and perhaps a few journalists and daily wage earners, survival has taken the front seat in the list of priorities. In a situation like this, social media is living up to the momentum.

Social Media and How Scenario is Changing

Think about the scenario of mid-2019. The world is becoming quite adverse to social media usage. From Facebook to Hootsuite, many social media platforms have been accused of a serious data breach. Constant compromising with the privacy of the user while hundreds of unwanted ads kept disturbing the users every day, the hashtag of #DeleteFacebook started trending too.

And then the pandemic hits the world, really hard. There began a noticeable surge of social usage all over the world. A study conducted on 25,000 consumers in 30 different marketing demographics has shown an increase of 61% usage rate. In the countries where the pandemic is wreaking havoc, the increase of messaging with Facebook, Instagram, and WhatsApp is above 50%. In 2020, especially since the outbreak of Coronavirus, around 23% daily increase of users has been noted. In fact, as Hootsuite reports, there is a rise of 15% -20% of daily posts as the 18 million businesses are trying to reach the customers even more than before. And as the whole world is almost stranded, it is obvious that the target users are most of the time online, glued to their computers and phones, consuming all kinds of content, especially from social media.

Now, the question is, how you as a brand can use this scenario for your benefit and how a digital marketing company can help you with that. Take a look at the following points to know more.

Educative Content Spreading Awareness

The scenario is rapidly changing every day. The data and the numbers are changing in fact almost every hour. New updates regarding COVID19 are coming out every day. In a situation like this, instead of pitching for sales, you can share educative content with your users. World Health Organization (WHO) has been sharing clean and effective graphics with the necessary educative content on their social media pages. The same route has been taken by many other brands too. So, if your products and services are not relevant and yet you want to keep your social media interactions smooth and regular; which you should, you can generate educative content to spread awareness. Consult the agency of digital marketing services you are hiring about the right timing of the posts and what reference should be followed for the graphics.

Live and Video Content

In the past three years, social media platforms have seen the steady rise of video content as a popular way to share brand messages. Also, in the past year, owing to the popularity of Live on Facebook and Instagram, Twitter has also rolled out the Live feature. Now, if you are trying to stay connected with your consumers while keeping your business move forward, you can use these features more. Moreover, as a huge number of users are online most of the time, skipping through the video content is unlikely. So, you can plan the product launch by going Live. Facebook has recently introduced the feature of hosting Watch Party with video content which is again proving to be popular in this scenario.

Promote Regulations

If your business has resumed operations even during social isolation as per demand, then you can also promote how you are maintaining necessary protocols and regulations to prevent the spread of the virus. Your consumers will find it to be a responsible step on your part too as they also need to know if engaging with you is safe or not.

So, for all the plans to be implemented, hire a trusted agency of internet marketing service, and discuss the plan with them.