Social Media Agencies- Helping Businesses to Survive

In the 21^st century, the definition of carrying a business has completely changed. Now a business cannot run on profit, based on the interaction between only between two parties, i.e. the owner and the customer, rather it must include several other participants. If proper promotion and marketing is not done, then the customer will shift towards other enterprises because the market as a whole is considered to be in a perfect competition. In perfect competition, the size of the market is so large, that the price of the commodity is same in the overall market hence an individual buyer and seller cannot create any difference, even if they want to influence the price of the commodity.

Then how does a business ensure its survival in such competitive market? Attractive promotion and marketing techniques, helps the business in expanding the customer base and thus gain a competitive edge over the market. This technique is being used by the Digital marketing agencies in London through Search engine optimization (SEO). Social media is the need of the hour. The services provided by the social media include the customer base of the agency as well as the brand name of the agency. Since it is a service oriented market, more creative the advertising, more is the be the company's promotion and hence, the sale of the company which was being promoted increases. Thus numerous Social Media agencies in London have uprooted specifically for the promotion of an already established or upcoming businesses for their promotion. Particularly, upcoming businesses and start ups in London mainly promote their businesses through social media agencies in London.

Most of the people worldwide, are connected over the social media. So promotion using tools like search engine optimization provided by Social media agencies, influence a large section of people. Thus, expensive cities like London, the digital marketing agencies located there, mainly promote their product through the virtual medium i.e. by using the internet. Every new product developed or found, is put on the internet, through which the people become aware about the products and commodities that have recently entered the market. Digital marketing agencies in London use this method to expand their businesses and expand their trade. Social media agencies in London obtain huge shares of profit as the method used by them of search engine optimization is easy to set-up with the basic requirement of a few hardwares and the basic resource being the human resource, as well as cheap as only the initial cost is high, for the promotion of a business.

The traditional ways of marketing and advertisements are not in practiced by a small portion of the population. They are not much in use now as social media agencies in London that use the method of search engine optimization (SEO) are easy to use and more user friendly. Traditional methods of marketing and advertisements like sticking posters, customer to customer awareness etc. were tiring as well as time-taking. But these practices were well executed and profitable, so the recent practices must also use them to some extent for the business to function in an organised way.

Summary

This article shows how the rules of business have totally changed over time. Due to the introduction of social media, the customer base has expanded innumerably.