Those who are successful dream bigger and persist towards what they believe. At times you may doubt or lose faith in your idea. For an entrepreneur, you always need to have perseverance and persistence. You have to hustle because you don’t have the time or resources, so you need to dig deep and show how much you want to win big.
The key is to keep moving and don’t lose faith or energy. Since 2013, we have transformed from just a stand-alone app, as customer acquisition became difficult because of overcrowding and high ad cost on social media. To solve this problem we developed an offline experience to complement the app.
We tried everything from pop-ups to weekend markets, and we figured out that a vending machine concept would be the most effective. Snaptee can be present in shopping malls, but we don’t have to bear the burden of a traditional mall – rent, manpower, inventory estimations that can go hugely wrong.
We now run mobile display windows in malls, with iPads for customers to engage in. The kiosk is great because it acts as a brand touchpoint, and a billboard for us as well. When we are next to a Rolex shop in a mall, it means we are in a very good company! Once the kiosks are constantly updated, people are always curious to see what is coming next.
It took a much longer time than I thought. The first shopping mall took six months to convince, especially as it was our first mall – that’s a huge barrier. Once you have one, the rest are good to go, but you need that proof of concept. Anything new takes a huge amount of time, but it is worth it.