Smartphones Usage Booms Across the UAE!

Of more importance to marketers and advertisers, the smartphone user in the Middle East and Africa is looking to end the year at around 106 million, higher than estimates made last year. Mobile phone user base in the MENA regions is now second only to that in Asia-Pacific, with just over 606 million people - in this region - to have at least one mobile phone this year, and the total will pass 789 million in 2019, according to recent studies. Mobile Phones in UAE and their usage is in the first spot for mobile phone user penetration among countries in the Middle East and Africa. Egypt, Saudi-Arabia, South Africa and Nigeria will follow the UAE in mobile phone user penetration, respectively. 

In terms of current smartphone usage, 91%  have used mobile telephones in UAE, while in Saudi Arabia, the figure was 79%, according to Ipsos estimates. In Kuwait, usage rose from 49% to 86% in two years only. As the usage of smartphones increases, so does the need for data and precision marketing to fuel the advertising efforts ability to get closer to the point of purchase through E-commerce. Mobile phones continues to penetrate the global market, with 61.1% of the global population using mobile phones in 2015.

There are basically 2 main categories of users with the highest usage. Those trading up from more phones with basic features (non-smart phones), and new subscribers — particularly the younger, affluent ones. They are considered to be the lucky ones, as they’re entering the market at a time when smartphones are affordable for them. Tablets are also flourishing, though cost is still a barrier for many consumers.

The UAE is continuing to emerge as one of the most attractive retail destinations worldwide based upon its foundations of strong economy, a growing middle class, surging consumer confidence in technology and increasing domestic consumption. Recently, the mobile telephone dealers in UAE had seen a great fall in prices, a greater variety of choice of smartphones available and also the introduction of faster and more reliable wireless networks. Add to this, the affordable and attractive data plans by tele-communication operators across the country. These factors have had a massive impact on consumers that view feature packed connected devices as the most attractive option. To know more about mobile phones companies in UAE, visit Etisalat Yellow Pages website and check wh

at they have for you.