Smart Ways to Promote Your Event with Attractive Standee Design

by Kim Smith Online Printing Services

Attractive standees can serve as a great and effective medium to promote your brand. In the current era of digitization, you may prefer other media for promotion such as Facebook, Twitter, LinkedIn, e-mail campaigns and other modes of online or social media promotions. Although these methods may prove cost-effective for marketing your presence at a promotional event, they all come with their limitations. You will have to rely on the offline modes of promotion and marketing which are again cost-effective and versatile.

The foremost protean event items for offline promotions are the standee banners. They are compact, portable, reusable, economical, easy to store, quick to print, and instant attention seekers. These versatile banner stands can assist you in filing the in-person traffic you may require for your pre-event promotion. You can use them on the ground in your workplace, at the sales outlet, or in the lobby to redirect the attendees to your booth at the event.

You can customize them any way you prefer with alluring graphics and vivid colors to serve as a powerful and effective tool for promoting your presence at the business event. For sure, they will do the job better than graphics on the screen. Attractive standees are indeed a smart way to promote your event by combining old-school promotion techniques with the raising buzz of technology. Here are some tips to create attractive standee design.

Add a Dash of Colors
Colors can add a charismatic charm to your standee design. An ensemble of the appropriate colors can bring out the best in your standee design to produce the right influence on the target audience. However, never overdo with colors and never forget to include colors from your branding and logo so that your customers can instantly relate them to your brand. A smartly designed standee can do much more than serving as a piece of advertisement. It can induce customer engagement, attract potential buyers, and intrigue business partners for better commercial opportunities.

Remember Less is More
The smartest way to promote your event with an attractive standee design is to say more in fewer words or how about using a picture that is worth a thousand words itself. Remember, your customers will be least interested in reading long texts. Instead of using complicated graphics and flowery language, keep the content simple, brief, and informative. Keep the top space for company name and logo along with the most important news so that it is the first piece of information perceived and processed by the audience. Only include key information in the standee design, the rest may add up to the brochures, pamphlets, and flyers. Remember, the human brain processes information from top to bottom or left to right, which should reflect in the placement of information in your standee banner.

Use Crisp Graphics
The most fatal mistake you can ever do with a standee design is to use pixelated graphics and irrelevant images. Make it a rule of thumb to use only HD-quality photographs and self-designed graphics using classic software for your standees. Again, placing them correctly is the next step you should worry about. Once you have both these steps in line, you are good to go with a standee design which is bound to make the likely impression on your customers.