Smart Ways to Keep Up With Google Update
by Shalini Khurana Digital MarketingGoogle
has made a lot of changes over the past few years that can be a big challenge
for the modern marketers and SEO experts to keep up with. Google has started
indexing according to mobile search results, removed ads and even has cracked
down on intrusive pop-ups ads. Google has also been making changes in the
algorithm, search engine result pages and policies based on user behavior and
preferences.
We
are a reliable and transparent SEO service in India that
helps to improve the organic visibility of your website in search engines. Our
main goal is to generate not only more organic traffic but most importantly,
more sales from your website. Google has experts and coders working all day
trying to find ways to stop black hat SEO from ruining their business. Google
processes more than 2 trillion searches per year but it can make it challenging
to adapt your strategy and achieve your SEO goals. So following are the
important ways to keep up with Google-
Make content
engaging and helpful:-
@1
It is important to make sure that you are writing high-quality content that
answers many questions as possible.
@2
When you are trying to rank your web page higher in Google, write it as long as
you can.
@3
Add media too and remember to keep keyword optimization but it should not be
excessive.
Build links with
relevancy in mind:-
@1
You cannot go on the internet and begin building links from any site and you
may even receive a slap from Google’s algorithm.
@2
With newer and better systems Google can now check backlinks of your site.
The
truth is that Google wants to deliver its users relevant results that direct
the users the more relevant results.
@3
If the site is low in authority as well as completely irrelevant to your site
then Google will not take it as a viable source and will not rank you.
Use Google web
tools:-
@1
You might not be aware that Google invests a lot of time and money to make sure
that their webmasters have a bundle of tools and equipment which help them to
succeed with their business.
@2
Google offers many features like the keyword planner, webmaster tools, sitemap,
page rank and much more.
@3
If you are not able to find these tools you may have a bunch of third party
tools that can be sometimes more beneficial for your SEO efforts.
Social media is
more powerful:-
@1
Social media is a lot more powerful than SEO.
@2
Many people use are probably using Facebook, Twitter, Instagram a lot more than
@3
Google gets a lot of searches on daily basis but while comparing that to the
number of sessions on the social media it means nothing.
Keep a fresh eye
on your competition:-
@1
If your product or service is having competition then it is very important that
you should watch their website very closely and should monitor their
performance.
@2
This task becomes very important at the time when your competitors are also
performing SEO.
@3
If your competitors are ranked on the top of the Google then they might be
doing something right. You should check out their site, SEO strategy and
content too.
In
order to keep in the top positions of the Google, you need to keep one eye on
the rankings and one eye on the algorithm. It is very important that you play
with Google and not break its rules. There are so many practices available
which you can perform to achieve quick and easy rankings. Thus, use the above
tips to stay on the good side of the Google.
Conclusion
Above
we talk about Paid Search Mistakes, Codeaxia Digital Solutions is a web
development company in india, we help you select the right channels for
your business like web designing, PPC, SEO, SMM, Content Marketing, Email
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Created on Jun 8th 2020 05:18. Viewed 212 times.