Small Business Owners Use YouTube To Increase Exposure - Video Marketing Guide

by PRC Agency PR

If you own a business, you're probably always on the lookout for cost-effective marketing strategies that will consistently bring in more customers or clients.

Have you thought about creating a YouTube channel?

YouTube is a budget-friendly way of engaging audiences and keeping your content fresh. Once you've established your YouTube channel, you can start promoting all kinds of things to increase sales and boost your growth.

Content marketing expert Scott Hall has just released a report that helps business owners like you who know a little about YouTube but aren't used to using it as a marketing tool, understand the powerful role it can play in reaching your target audience to build trust, humanize your brand, and increase sales.

With over 20 years of experience in search marketing and enterprise software, Scott Hall is an expert in developing digital growth strategies for the small business sector.

You can access the full report at https://scotthall.co/using-youtube-for-small-business-video-marketing

Like many small business owners, you might be hesitant to create a YouTube channel to promote your company. Knowing where to begin and what to say can be intimidating.

In his report, titled “Using YouTube for Small Business Video Marketing,” Scott provides you with a step-by-step guide to establishing a channel and a focus that will set you on the path to creating a strong YouTube presence.

Scott acknowledges that YouTube is pretty cluttered but notes that for every challenge you have an opportunity. If you create interesting, meaningful content - stuff your target audience finds helpful, and even entertaining, they'll keep coming back. Eventually you'll have built an audience of in-market consumers who are looking to you as an industry authority.

Scott says you can find dozens of videos that will walk you through the simple signup stage, so he dives right into the most important factors you'll need to consider to create a channel that will attract subscribers and consistently grow viewership over time.

The only way to do this, says Scott, is through careful planning and branding. Your first order of business is coming up with a strong topic that is both a reflection of your passion and interests, and something your target audience will find useful.

Then, you can start building videos around this focus and pretty soon you've created your own YouTube brand that goes hand-in-hand with your business's brand.

Subjects you can consider, depending on your company's products or services, include DIY/How-To and Tutorials, Best-Of Clips, Travel Recommendations, and Crafting. To boost exposure, make sure you showcase your videos on your blog and integrate them into your company website.

So now that you're ready to start planning your content, it's time to come up with the perfect name for your channel.

When choosing a name, Scott recommends settling on something that reflects the kind of content you'll be producing. This will eliminate audience confusion while increasing your visibility among those searching for the subjects you're covering.

A good rule is to resist the temptation to use your own name for your channel and instead focus on the overall value your viewers can expect to glean from your channel.

With the release of his latest report, Scott Hall takes the mystery out of YouTube video marketing, helping you create the foundations for a successful and engaging brand-aligned channel for long-term video marketing success.

Are you already coming up with some great ideas? Visit https://marketbyvideo.com to get started.