Slow Growth of Indian Meat Sector in Global Industry: Ken Research
Ken Research has announced its
distribution on, “Consumer and
Market Insights: Meat in India” which provides an overview of the market by analyzing market data,
demographic consumption patterns within the category, and the key consumer
trends that lead to consumption.
The
report highlights innovative new product development that effectively targets
the most appropriate consumer need states, and offers strategic recommendations
for capitalization of the evolving consumer landscapes.
It well
recognizes the key demographic groups that drive consumption, and what
motivates the consumption. An in-depth study of market and category dynamics
enables the users to identify key opportunities, and what they need to do in
order to target them.
It uses
an extraordinary method of quantifying consumer trends for outlining the degree
of influence emphasized on consumption within the category and also identifies
the most important trends within the market and tells whether beliefs over what
influences consumer behavior within the category are accurate and up to date.
It brings
together consumer analysis and market data to give an actionable insight into
the behavior of Indian meat consumers and further allows product and marketing
strategies to be better aligned with the leading trends in the market through examples
of international and India-specific product innovation that target key needs of
the ultimate consumers.
ECONOMIC OUTLOOK
v The Indian Meat Market accounts for the lowest share of overall
market amongst the major world economies being a developing country, though it
is improving gradually.
v The market has emerged at somewhere above 6% during 2010-2015,
though it fell in dollar terms over the period due to depreciation of the Rupee
against the Dollar.
v The Fresh Meat category is able to maintain the highest volume
share in the overall Meat market and the average price of most meat products in
India is higher than in other developing countries.
v The Indian Meat market will continue to grow at
more than 6% compounded annual growth rate in the years to approach driven by
the country’s large young population and increasing disposable income.
v Private label products had a high market and
the Fresh Meat accounted for the highest private label share in 2014 and was the
largest category in value terms, while Chilled Raw Packaged Meat - Whole Cuts
category is forecasted to record the fastest growth.
v The use of versatile packaging material for
packing Meat is expected to grow at an improved CAGR in future that will lead
to a rise in demand for Packaged Meats.
Key Factors Considered in the Report
Global meat industry research
India meat market research report
India meat industry Trends
India meat market future outlook
India Meat import volume
Meat export volume India
Prepared meat market India
Fresh meat market India
Frozen
Meat Industry India
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Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249
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