Six Digital Facts You Need To Know
Your brand’s reputation is affected by several elements including the User Experience. Having a mobile-friendly website is a great step in boosting your digital marketing campaign as it will not only improve the user experience but in general build your reputation. A study from Google indicated that despite people liking a business, 50% of them would not use their website if the website was not mobile friendly. 48% of them stated that they believe a company does not care about their business if their websites don’t work well on Smartphone. Here are few insights by the best Melbourne SEO consultant:
SEO websites are Most Visited on Smartphones
Get to attract visitors to your website by having a Search Engine Optimised website. Users access the internet mostly on their mobile phones, making it a necessity to ensure your mobile site is paired with great SEO so as to drive the traffic there.
App Requirements
Similar to YouTube videos, apps need to be entertaining and educative. If your app doesn’t meet that criterion, it will be hard to get customers to download it. Ensure you constantly create entertaining, resourceful and still educative content for the app constantly.
Have a Proper Promotion Plan For Your App
It is easy to upload your application to the App store, Google play or blackberry. However, without proper marketing how will people find it? Have the right optimisation for your application on the app markets, and match this with proper promotion plans. There is the option of using incentivised apps, this is however not advisable as the users may only download it once to get the incentive.
Paid Search Facts
Paid Search is great for PR. Paid searches enable lead generation which can relate to conversions in sales. However, according to research, those reasons are slowly declining, with more sites using paid search to drive traffic and increase brand awareness including other PR related reasons.
Paid Search is also fast within minutes the results of paid searches can be seen. Google approves the ads within a very short time, and as soon as it goes live, results can be witnessed. There is also the great flexibility that enables one to start and stop ads accordingly. Paid search is very budget friendly, as one gets to determine the amount to spend before the ad begins. A budget of even $500 can lead to a significant 20% traffic increase.
Create Industry Related Content to Generate Authority
Industry related blogs or content will increase the authority of your website. This could be in form of infographics, articles or any other insightful content. Get to share the content of other platforms such as social media, other blogs, and forums.
Creation of Evergreen Content Establishes Relevancy
Evergreen here refers to content that is new and fresh. Ensure you are constantly posting new and relevant content on your website to remain relevant. New and constant content will attract visitors to your website and keep them there, rendering your digital marketing campaign fruitful. You can hire the best Melbourne SEO consultant to get it right.
SEO websites are Most Visited on Smartphones
Get to attract visitors to your website by having a Search Engine Optimised website. Users access the internet mostly on their mobile phones, making it a necessity to ensure your mobile site is paired with great SEO so as to drive the traffic there.
App Requirements
Similar to YouTube videos, apps need to be entertaining and educative. If your app doesn’t meet that criterion, it will be hard to get customers to download it. Ensure you constantly create entertaining, resourceful and still educative content for the app constantly.
Have a Proper Promotion Plan For Your App
It is easy to upload your application to the App store, Google play or blackberry. However, without proper marketing how will people find it? Have the right optimisation for your application on the app markets, and match this with proper promotion plans. There is the option of using incentivised apps, this is however not advisable as the users may only download it once to get the incentive.
Paid Search Facts
Paid Search is great for PR. Paid searches enable lead generation which can relate to conversions in sales. However, according to research, those reasons are slowly declining, with more sites using paid search to drive traffic and increase brand awareness including other PR related reasons.
Paid Search is also fast within minutes the results of paid searches can be seen. Google approves the ads within a very short time, and as soon as it goes live, results can be witnessed. There is also the great flexibility that enables one to start and stop ads accordingly. Paid search is very budget friendly, as one gets to determine the amount to spend before the ad begins. A budget of even $500 can lead to a significant 20% traffic increase.
Create Industry Related Content to Generate Authority
Industry related blogs or content will increase the authority of your website. This could be in form of infographics, articles or any other insightful content. Get to share the content of other platforms such as social media, other blogs, and forums.
Creation of Evergreen Content Establishes Relevancy
Evergreen here refers to content that is new and fresh. Ensure you are constantly posting new and relevant content on your website to remain relevant. New and constant content will attract visitors to your website and keep them there, rendering your digital marketing campaign fruitful. You can hire the best Melbourne SEO consultant to get it right.
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