Simple app marketing ideas that can work wonders for your business

Mobile apps have revolutionized eCommerce and opened new avenues of growth for businesses. In fact, we can say that the future of businesses relies on apps.

It is true that Shopify mobile app builders like AppMySite have made app creation simple and code-free. The latest technology has eliminated the need of coders, developers and designers, and enabled people to build their own apps.

However, in order to make the most of this opportunity, and to reach every nook and corner of the mobile market, the app must be endorsed well.

Today, we will give you a brief introduction of the top app marketing ideas that are really simple, and do not burn a hole in your pocket. Stay tuned…

Top 5 simple and smooth app marketing ideas

Let’s begin unfolding all the marketing techniques one by one:

#1 Push Notification Campaigns

Push notifications are the small but power-packed marketing messages that can amp up your engagements. You can send notifications to your existing, lapsed or new users and inform them about an app-only deal that can hook their interest.

Tempt them with exciting offers and include a strong Call to Action button in your message. Phrase, design and time your notifications well and compel your customers to interact with your app.

#2 Install Ad Campaigns

Instead of laying out a huge campaign and building a long trail, you can get straight to the point. Simply design install ad campaigns and ask your potential customers to download your app. However, do not cut down on efforts when writing copies or designing the contents of the ad.

You can use affiliate market technique or harness the social media to place your install ad campaign. For instance, Instagram and Twitter can be great platforms for putting up install ad campaign posters. You can convey your message loud and clear in fewer words and limited space, and still generate good traction.

#3 Facebook Marketing

If your product is meant for people of diverse age groups and social backgrounds, Facebook can be a great platform for marketing your app. Unlike other platforms that are mostly populated with millennials, this one is used by all.

It is also easier and more affordable to place ads. You should definitely go for Facebook marketing if you want your apps to feature in targeted locations. You can also create a page and endorse your app on the page, and build a community of your loyal consumers.

#4 YouTube Marketing

If your product is vibrant and needs a more pompous placement, you can go for YouTube Marketing. You can create small marketing videos and talk elaborately about all the vital features of your app, and your products.

It is easier and more emphatic to convey a message with visuals and YouTube is the best platform for the execution of this strategy. You can also engage in live chat sessions with your customers and strengthen the business-consumer bond further. 

#5 Email Marketing

Although Emails can be considered as the oldest form of marketing amongst the ones listed here, it still remains very powerful. It has certain appeal of authenticity, sophistication and professionalism that is well received by many people.

For instance, if you own a luxury brand, you can opt for Email marketing and customize the messages for your elite customers. With the right approach and technique, you can generate unexpected results using Email marketing.

Enter the mobile market with a bang!

This was a concise guide to the basic, but concrete app marketing ideas that have proven to be sure shot over the years. These ideas are still trending and you can choose one or more techniques listed above to popularize your app.

If you wish to enrich your knowledge further, you can read our blogs and get more detailed insights about app marketing techniques, mobile industry trends, etc. You can also find more information on the five ideas listed above, in our blogs.

However, if you still don’t have an app then you can build one without much effort. Sign up for AppMySite and easily turn your website into apps for Android and iOS.

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Created on May 20th 2020 07:09. Viewed 453 times.

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