Significant Expansion of Latin American Tea Market: Ken Research
Ken Research has
recently announced its latest publication “Hot Tea Consumption Volume and Growth Forecast
to 2021-Latin America”, which elucidates detailed analysis of hot tea market of Latin
America. It provides a top-level overview and detailed insight into the
operating environment for the Hot Tea market in Latin American nations. It is
an essential tool for companies active across the Hot Tea value chain and for
new players that are considering entering the market. This report includes top
level Hot Tea consumption actual data for 2010-2014, provisional data for 2015;
while forecasts are provided for 2016-2021 across 17 individual countries. It
further, enhances knowledge about current consumer and market scenario
prevailing in the region.
Economy of Latin America
Latin American countries covered in the report include
Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Ecuador, El Salvador,
Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Uruguay, and
Venezuela. Latin America is facing drab economic growth because of extreme
economic disturbances. Negative growth rate is recorded in countries like
Brazil and Venezuela. Political disputes in Brazil, inflationary pressures in
Uruguay, economic tribulations in Chile, serious recessionary conditions
prevailing in Venezuela shows the economically backward state of Latin American
countries. Unemployment, rising inflation, economic slowdown, falling consumer
confidence, poverty, corruption, etc. are the traits of Latin American
economies. Only Peru and Mexico are performing well in Latin America, growing
steadily at positive rate. However, many economic analyst predict rapid growth
and stability in major economies of Caribbean Nations post-2016.
Historic and current market trends of
hot tea market of Latin America
Hot Tea is a ready to drink beverage from infusion of dried
tea leaves or herbal and/or fruit ingredients in hot water or from instant,
freeze-dried tea in granular or powdered form. Even though coffee culture is expanding
rapidly in Latin America but tea is also gaining popularity in Latin America.
Portuguese colonial rule introduced tea culture in late nineteenth century to
South America.
Various trends
of hot tea market in Latin America are given below:
v
Throughout
Latin America coffee is preferred over tea except Chile and Bolivia where
demand for tea is greater than that of coffee.
v
Chile stands on
22nd rank on consumption of tea in the world.
v
Tea demand is
rising at stupendous rate in last few decades in Argentina, Brazil, Uruguay,
Chile and Bolivia.
v
Coffee
plantations in Latin American nations are huge in countries like Chile, Brazil,
Mexico and Bolivia. These massive production is done not only to cater to
domestic demand but also to cater to exports. These plantations are generally
export oriented.
v
Guatemala’s
coffee estate is elevating at a high pace and is contributing significantly to
its gross domestic product and foreign exchange.
v
Coca tea, high
caffeine variety mate, ayahuasca, etc. are popular variety of tea in South
American region.
v
With changing
culture, demand for newer variety of coffee with luxurious and fancy flavors is
escalating at a high rate.
v
With rising
health awareness demand for health friendly teas are rising. Demand for green
teas, herbal varieties, tea with antioxidants, etc. are also intensifying.
Major
market players
Major mate tea brands include Cruz De Malta, Taragul, Mate Leao,
Rosamoute, etc. Further, many other brands include Brisk tea, meh tea, The Tao
of Tea, Organic Rio, etc. These are famous competitive tea brands of Latin
America. They are not only producing tea for domestic demand fulfillment but
also for exports.
Key topics covered
v
Current economic scenario of Latin America.
v
The
quantitative data in the report provides historic and forecast of hot tea
consumption data by Latin American countries.
v
Top level hot
tea actual data for 2010-2014, provisional data for 2015; while forecasts are
provided for 2016-2021 across 17 individual countries of Latin American region.
v
Detailed
insight into the operating environment for the Hot Tea market of Latin America.
Conclusion
Hot tea market of Latin America is developing at substantial
rate. Though this market is facing stiff competition from coffee market in
Latin America since people still prefer coffee over tea in major part of South
American region. But demand for tea is still enlarging in the region and thus
production of tea is also expanding at a high pace. Moreover, contribution of
Latin American tea exports is increasing in global market.
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Contact:
Ken
Research
Ankur Gupta, Head Marketing & Communications
query@kenresearch.com
+91-124-4230204
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