Showcase refrigerator boosts sales

Everyone knows how pleasant it is to drink a sip of refreshing cold liquid in the summer heat! It can be cold juice, cold beer, or just water. In principle, it does not matter - the main thing is that it is cold). That is why it is so important to have refrigeration equipment such as a cold drink display fridge for sale in your store.

Demonstration equipment - scope

A refrigerator display cabinet for drinks is used in commercial points of sale:

• Shops;

• Supermarkets;

• Cafes, bars, restaurants;

• Pharmacies;

• Retail outlets in places of rest.

The equipment is used to maintain a comfortable, cool temperature of non-alcoholic and low-alcohol drinks, juices, water. The refrigerated display case can be used in open areas with power access. Commercial equipment enables the buyer to quickly determine the choice.

Design features

Refrigerators for drinks are different in size, number and door design, cooling method. But let's not forget - first of all, this is a refrigerated display case, and it must be able to sell. Therefore, the main criterion when choosing a refrigerated cabinet for drinks is the presence of a glass door in it - this is what makes it possible not only to store but also to sell goods.

The modern commercial equipment industry is represented by a variety of models of foreign and domestic production. Refrigerator showcases for drinks differ in design, construction, dimensions and technical characteristics. The cost of such installations has a wide range.

Main parameters:

• The height of the refrigerated display case is from 141 to 200 cm;

• Useful volume from 141 liters;

• Standard complete set of 4-6 shelves;

• Cooling system dynamic or static;

• Sliding or swing door opening system;

• Automatic defrosting.

A freezing unit is built into the equipment for centralized cold supply. The glass door is made of anti-reflective glass with one curvature. It provides good visibility of the presented products. The body of the structure for commercial enterprises is made of galvanized steel and powder coated. For enterprises, food is more often bought by stainless steel installations.

Door closing system

For self-service networks, installations are used that provide free access to drinks. The buyer can independently open the door and take the goods.

In large-volume units with two or more sections, sliding doors are installed for comfortable operation. In small refrigerators, display cases for drinks use a swing design. For ease of movement, the bottom of the unit is equipped with rollers.

Refrigerators for the sale of drinks are available with one and two glass doors. With two, respectively, they have a larger volume and can accommodate more goods.  The design of the doors can be swing and sliding. It is worth considering that when opening a swing door, it requires additional space - as a rule, about 70-80cm. And this is not always convenient, especially if the cabinet for drinks is behind the counter and the passage for the seller is blocked. In this case, it would be more expedient to buy a refrigerated display case with sliding doors.

Temperature regime

When choosing a refrigeration unit, the operating conditions of the equipment are taken into account:

• Ambient temperature;

• Capacity to provide a complete assortment (taking into account the load on each shelf).

The temperature of drinks placed in the display case should be from 0 to +10 degrees. The built-in ventilation system ensures an even distribution of the cold.

Modern installations have a class of low energy consumption and are equipped with an electronic control system, which allows you to quickly adjust the equipment according to the required parameters.

In summer, no one will buy warm drinks - everyone wants to drink cold ones. Liquid bottles take longer to cool than any other type of food. Let us recall the temperature of the beer bottles just brought by the supplier in the summer. And they must be cooled in a beer refrigerator to a temperature of +5 °C! And you need to do this as quickly as possible - otherwise the buyer will go to another store for a bottle of cold beer). Therefore, it is important that your beer refrigerator gives good cold, and this is only possible if cooling with convection (forced movement of cold air in the cabinet chamber). Convection contributes to uniform and rapid cooling of products on all shelves, even when the refrigerator is fully loaded, and this is a key point when selling drinks.

Additional characteristics

Refrigeration equipment manufacturers are trying to equip units with additional elements as much as possible. They improve the quality of operation of the units.

Additional equipment:

• Door locking mechanism (remote control);

• Sound alarm warns of an emergency situation;

• Door closer system;

• Adjustable shelves provide a convenient arrangement of drinks;

• Indoor lighting - effective advertising of products.

Modern technologies used by foreign manufacturers are also being introduced by domestic enterprises. Today, the level of Russian equipment for commercial organizations meets European quality standards.

Features of operation

The display cabinet is placed at a distance of 20-30 cm from the wall, which provides free access to the rear panel of the unit. Regular maintenance will prevent unwanted breakdowns and extend the life of your equipment. The refrigeration unit should be cleaned from grease and dirt. It is desirable that the ambient temperature does not exceed 30˚C since the heat removed by the condensers spreads into the surrounding space. Therefore, it is forbidden to install the cabinet close to heat sources. Free access to air circulation will ensure the high-quality operation of the equipment. Despite the fact that https://www.nytimes.com/2015/10/04/upshot/soda-industry-struggles-as-consumer-tastes-change.html?searchResultPosition=17 was written about the "decline of the big goose," most people cannot imagine their life without it.