In the mid of 2017, Salesforce, the world's number one CRM service provider, released their updated data analytics tools for visualizing data - Einstein Analytics which was earlier known as "Wave analytics". People who use Salesforce platform have probably heard of Einstein AI, but what is "Einstein Analytics"?
The easiest way to describe it is a business intelligence (BI)
tool from Salesforce optimized for mobile access and data
visualization. The analytic tools are used to visualize the activity
occurring in your Salesforce ecosystem,
which enables business users to make informed decisions. It doubles as a
visibility tool to offer insights like contacts, campaigns or accounts
into your user’s data on the CRM. The upside of using Einstein Analytics
is that it is not just restricted to local Salesforce sales, service
and marketing data. It can also be used to analyze external data or old
data that is imported into cloud analytics. Read full blog here - Setting up and maintaining Analytics tools in Salesforce
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