Services You Might Expect From a San Diego SEO Company

by Kevin Smith Author

Investing in SEO services may be the best thing you do for your company, but before you go and hire just any San Diego SEO company, you need to know what you’re looking for. Yes, customer service is key, and of course you want to hire a team with experience, but beyond that, you need to hire an agency that offers the type of SEO services your business needs. Each company’s SEO strategy will vary, and what a large multi-national corporation needs to remain relevant isn’t necessarily what a small mom-and-pop shop may need. If you are confused (after all, isn’t all SEO the same?), keep reading to get a feel for the various types of SEO services available:

Keyword Research and Content Planning

These services are generally best for companies that have invested zero time into their SEO campaign. “Keyword research” is basically what it sounds like—researching a bunch of potential keywords and keyword phrases to determine their relevancy and competition and using that information to come up with a list of keywords that a website should target. Once a company has a finalized list, they will then proceed with the “content planning” stage, which consists of developing recommendations for the types of content a website should be producing. For some, blog posts are enough; for others, landing pages and eBooks would be more effective.

Pay-Per-Click

If your industry is particularly saturated, you may need paid advertisements. If this is the case, look for a San Diego SEO company that has experience in optimizing PPC ads and ads hosted through AdWords. Paid search is very different from organic search, so it is important that you are aware of your particular needs before hiring an agency.

On-Page and Off-Page SEO

Some sites perform poorly because they’re slow to load or they’re not optimized for mobile devices. Other times, poor performance could be due to a lack of metadata or lack of back-links. Some companies specialize in improving technical SEO. If on- and off-page SEO are what your site lacks, pay particular attention to agencies with those specialties.

Local Search

Local SEO efforts consist of optimizing a website for Google Maps and business listings. If you want to improve your sites rankings for a particular geographic location, local SEO may be just what you need.

In addition to the above services, some of the best SEO companies offer content marketing, website design and development, social media marketing and ad design services to complement their SEO efforts. Once you’ve decided on the services you need, reach out to a San Diego SEO company near you today.