SEO Service in India for E-Commerce Companies

Since the business is different, the service ought to be different too. E-commerce is very different from something like healthcare and manufacturing and it is only appropriate that the SEO Service in India delivered for an e-commerce store is different from what it may be for some other business.

Given below are the most common features in a Best SEO Services India campaign as far as e-commerce stores are concerned.

1. Product Description Analysis

2. Site Architecture Recommendations

3. Conversion Analysis and Recommendations

4. Heat Map Reports to know Actual User Behavior

5. Landing Page Analysis and Recommendations

What approach does an SEO Company in India optimizing an e-commerce website follow to achieve the kind of results the e-commerce business aims for?

The entire process has been segregated into various parts in order to help understand better from start to finish.

Part 1: Research. This is how a provider of SEO Service in India begins working on a website optimization campaign for e-commerce websites, doing comprehensive research of keywords and competitors. Only choosing the right keywords ensures high quality traffic and higher conversions.

a) Keywords Research: While performing this, 3 things are taken care of. The first is relevance, second is search volume and the third one is ranking difficulty.

b) Competitor Research: As far as this is concerned, a list of keywords used by competitors is compiled. Check for, if they have a higher Domain Authority than yours. Do their Web Pages have higher Page Authorities?

Part 2: Knowing What The Persisting Problems Are. This invariably becomes the next step. The website gets audited by the SEO Company in India in charge to find out areas where the website lacks. Segregating this too, makes the job relatively easy.

a) Identifying Site Errors: Some of the most commonly found ones are ‘Redirecting any 404 pages to Actual Content’ and ‘Changing 302 Redirects to 301 Redirects’ and ‘Updating Duplicate Content Pages, Meta Titles and Meta Descriptions’.

b) Determining Website Speed: Once the errors are fixed, the agency providing Best SEO Services India focuses on website speed. Slow websites are made faster as customers do not have much time in hand and want something that is quick and fast.

Part 3: On-Page Optimization. This is the third step in the process of optimizing an e-commerce website. The 8 key areas that are targeted in this phase are: 

a) Keyword Optimization: The main things focused on include Page Title, Headers, Sub-headers, Paragraph Copy, Product Descriptions, Image File Names, Image Alt Tags, Meta Titles, Descriptions and URLs.

b) Site Structure: Some of the things that are given attention to include charting of the site’s information architecture, focusing on creating a flat architecture, keeping clicks minimum etc.

c) Internal Linking: The purpose of doing this is to ensure the website gets to have its own anchor text which helps rank all top keywords.

d) Usability: This is given attention to, to ensure that visitors coming over and visiting the website find it friendly and feel like coming again.

e) Mobile Version of the Website: The fact that the website being optimized is an e-commerce store, it is quite obvious that is has to be optimized for mobile devices, since most purchases happening these days happen on mobile devices.

f) Customer Reviews: A review for a product matters a lot to an e-commerce store. Besides increasing conversions for e-commerce sites, reviews also impact SEO in a very big way.

g) Rich Snippets: These are said to have a massive impact on website rankings. These are HTML Coded Bits that tell search engines what searchers should be able to understand about a website before even clicking through. To install these, steps that need to be taken would include getting into the HTML of each page, adding micro data for the desired rich snippet and testing to make sure it works.

h) Social Media Integration: This has to be done or else the e-commerce website will always remain incomplete. Having a lot of social signs pointing towards the website indicates that people find it and the brand as a whole worthwhile.

Part 4: Further Testing. Some of the steps undertaken by the digital marketing agency doing SEO in this phase include using analytics to see which keywords are converting most, using PPC campaigns to find high-converting keywords that should be added to the SEO strategy, testing meta titles and descriptions to increase the number of click-throughs and A/B testing page content to increase the number of conversions from web traffic.

Part 5: Adding Blog Content. A blog is the ideal medium as far as getting keywords to rank is concerned. With the help of a blog, each post for a keyword can be optimized which is not being targeted with the main pages of the website. But, the blog posts here have to be of high quality and ought to be reader friendly. When blog content is being created, various posts ought to be packaged together in order to give the reader enough food for thought.

Part 6: Link Building. Building quality links comes next and this is a very important part of the optimization process as Google will penalize the e-commerce store if low quality websites link to it. The main focus of the e-commerce store should be on earning links from good, high quality websites by offering something of great value to them in exchange for a link. When links are being built, there are things which should not be done. These are using the same anchor text repeatedly, linking to the same page repeatedly and getting links from low authority websites.

Part 7: Use the Best SEO Tools available. Some of these would be Buzzstream, Mergewords, Ubersuggest Keyword Suggestion Tool, Authority Labs for Monitoring, Google AdWords Keyword Tool, Screaming Frog, Open Site Explorer and SEOmoz Keyword Tool.

When all of these parts written about above are followed to perfection, the e-commerce store will gradually begin to experience an increase in quality traffic, conversions, repeat visitors and sales.

E-commerce itself makes it clear that the business is all about making money, in huge volumes. So the optimization process for e-commerce websites has to be different from what it normally is for other websites. Agencies providing this service to e-commerce clients have their tasks cut out. They know what to do and how to go about doing it.