SEO in Manchester? Say Hello to the Penguin and the Panda First
Online marketing is a complicated domain riddled with numerous issues. It is, thus, an uphill battle for the marketing companies or websites looking to market themselves to have a better perspective of the situation. There are several SEO companies in the UK and Manchester is in fact a hub, but there are few service providers who are known for really great quality work that produces results.
Dynamism is the Key
The SEO domain is such that the people working within this sector have to always keep a keen eye for updates and even the slightest of changes in the search algorithms. The quest for SERP prominence is one that almost every other entity in the online space is competing on. However, there are certain companies cut above the rest. These rely on a constant focus on the quality content, ironing out developmental niggles and technical issues, great backlink record, and selective posting of promotional content on some of the most esteemed websites. But over the past couple of years, we have been progressively bombarded with Google algorithm updates. So what exactly is Panda or Penguin or, as a matter of fact, Rankbrain? If you are weighing your options so as to select the perfect SEO company in Manchester, you need to know a few details about these Algorithm updates first.
Decoding Penguin, Panda, and RankBrain
Let’s get one thing straight out of the way. RankBrain is not an Algorithm. It is, however, one of the 3 most significant ranking factors, and the other 2 factors are well covered by the two algorithms Penguin and Panda. Here, take a look at these pointers to have a better idea:
- Penguin: The Penguin update was first announced in 2012, and was basically a ploy from Google’s end to block spamming websites which tricked the search engine via black-hat link building techniques. The logic here was simple, the better the links, the higher it should rank on Google.
- Panda: The panda algorithm is the one that focuses on content quality of a website and its sister presences on the web. You might have heard a lot about ‘Content is the King’. Well, content was crowned the king by the Panda!
- Rankbrain: This is not exactly an algorithm update but more like an extension of the feature set and a ranking factor that evaluates the websites based on a normal human perception of it. With this update, things like understanding keyword variations and other trickeries brought Google closer to understanding human cognitive search behaviour.
SEO in Manchester? Nitpicking will Help
You can never go wrong with nitpicking. As a matter of fact, nitpicking helps you stay as close to perfection as possible. When you are selecting the best SEO company in the UK, go for hard numbers rather than heeding words that seem like shots in the dark. Amongst the numerous startups, DhruvSoft Technology is a name that is hardly a behemoth in the SEO game. But nimble footprints can sometimes help in marketing strategies that simply work. With a great team of SEO experts, content writers and marketeers, and developers, DhruvSoft Technology can help you get the best out of your marketing efforts. For more information visit: www.dhruvsofttechnology.com
Dynamism is the Key
The SEO domain is such that the people working within this sector have to always keep a keen eye for updates and even the slightest of changes in the search algorithms. The quest for SERP prominence is one that almost every other entity in the online space is competing on. However, there are certain companies cut above the rest. These rely on a constant focus on the quality content, ironing out developmental niggles and technical issues, great backlink record, and selective posting of promotional content on some of the most esteemed websites. But over the past couple of years, we have been progressively bombarded with Google algorithm updates. So what exactly is Panda or Penguin or, as a matter of fact, Rankbrain? If you are weighing your options so as to select the perfect SEO company in Manchester, you need to know a few details about these Algorithm updates first.
Decoding Penguin, Panda, and RankBrain
Let’s get one thing straight out of the way. RankBrain is not an Algorithm. It is, however, one of the 3 most significant ranking factors, and the other 2 factors are well covered by the two algorithms Penguin and Panda. Here, take a look at these pointers to have a better idea:
- Penguin: The Penguin update was first announced in 2012, and was basically a ploy from Google’s end to block spamming websites which tricked the search engine via black-hat link building techniques. The logic here was simple, the better the links, the higher it should rank on Google.
- Panda: The panda algorithm is the one that focuses on content quality of a website and its sister presences on the web. You might have heard a lot about ‘Content is the King’. Well, content was crowned the king by the Panda!
- Rankbrain: This is not exactly an algorithm update but more like an extension of the feature set and a ranking factor that evaluates the websites based on a normal human perception of it. With this update, things like understanding keyword variations and other trickeries brought Google closer to understanding human cognitive search behaviour.
SEO in Manchester? Nitpicking will Help
You can never go wrong with nitpicking. As a matter of fact, nitpicking helps you stay as close to perfection as possible. When you are selecting the best SEO company in the UK, go for hard numbers rather than heeding words that seem like shots in the dark. Amongst the numerous startups, DhruvSoft Technology is a name that is hardly a behemoth in the SEO game. But nimble footprints can sometimes help in marketing strategies that simply work. With a great team of SEO experts, content writers and marketeers, and developers, DhruvSoft Technology can help you get the best out of your marketing efforts. For more information visit: www.dhruvsofttechnology.com
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