SEO Could Be the Key to Get You Noticed

by Kevin Smith Author

To succeed in a city like Los Angeles, a city with more nearly 4 million people and spread out over more than 500 square miles, a small firm needs help. It needs a well-designed web site, sure, but how do potential customers find it when there is 250,000 other small businesses in Los Angeles County that also have web sites? The answer is SEO

SEO

SEO stands for search engine optimization and it means designing your web site so that it gets ranked on the first search page by Google, Bing, Yahoo and other search engines. Because customers looking for the kind of products and services you are selling are rarely going to look beyond one page of search results. If you are not on that page customers may simply not find you.

Ranking

Ranking high in web site searches is an art as well as a science. An SEO company in Los Angeles, if it knows its stuff, can help unlock the secrets. An SEO analysis of your site will focus, first of all, on the quality of your content. If your content is not original and relevant it will be hard to build the sort of credibility that search engines look for to rank you highly.

Algorithms

The algorithms used by engines like Google and Bing judge a site, in part, by how many other sites link to it. These are called backlinks. A site without sufficient backlines, or backlinks that are spammy and promotional, will be downgraded and not ranked highly.

Architecture

A digital marketing company will also look at the architecture of your site. Is it easy to navigate? Are there broken links or redundant pages. Does your home page load quickly and is the site optimized to work with all mobile devices? A “no’ answer to any of those questions will probably mean some major web site changes.

PPC

Web site traffic and either grow “organically” by searchers naturally finding your content, or through paid ads, called PPC, or pay-per-click. With PPC you bid for keywords related to your business and these keywords could place your ad at the top of a Google results page. But successful PPC campaigns require a lot of research to select the right keywords, to organize them into relevant ads and to create web “landing pages” that can convert browsers into buyers.

Advice

Most small businesses decide they can’t go it alone in such a potentially treacherous landscape, especially in a big town like LA. Many use an SEO company in Los Angeles to get their web sites on track, cut through the clutter and reach customers.