SEO and PPC – When to use which marketing method to reap maximum profits

by Sachin Sinhmar Seo Expert

Traffic is lifeline of every online business. Success of any website depends on its capacity to rope in mammoth amount of target audience and its capacity to allure the viewers and motivate them to make purchases. Many business enterprises thus resort to services of experienced website designing company in Delhi for out of the box website for their online business.

SEO and PPC are the two robust traffic generating approaches. SEO is search engine optimization and PPC is pay per click. Both of these have same goal at the end i.e. to rope in umpteen numbers of target audience to the site; they are totally varied concepts, requiring different methods and strategies.

Even though both are effective method of enticing visitors to site; one method can work well in certain circumstances while the other may fail in same situations. In order to succeed with either method or both one must understand their strengths and weakness so that they can be incorporated correctly.

Best time to use SEO

SEO is vital for very online business and majority of the traffic for any site comes through search engines. Google being the biggest search engine; most SEO campaigns target this one for enticing the audience.

Best SEO service in Delhi incorporates out of the box SEO strategies and ensure that the site ranks at the top among major search engines. Below are circumstances when SEO is greatly beneficial for online business:

· When consistent results are desired

· When authority site is to be build

· When one wants to enhance the value of the website

SEO is not a cake walk activity and it involves great amount of hard work in creating and promoting content that consumes great amount of time and money.

Best time to use PPC

PPC is method of advertising is method of advertising on search engine result pages. You bid for your ads appear in sponsored results and when someone types a query including your keywords.

Experienced PPC service in Delhi conducts PPC keyword analysis and corners right keywords and phrases that your clients are using to search for products. Below are circumstances where PPC proves beneficial

· Immediate results are desired

· Highly targeted traffic is sought

· Website not designed for SEO

· Want to dominate search results for keyword category

Both SEO and PPC are important and complement each other for any online marketing strategy.

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