Select the Seminar Topic with Great Care! - TheFoundationOnline

by Jason G. Content writer

The seminar business is a great business. I have made millions of dollars and put 2 million miles on Delta leading seminars all across the Western Hemisphere. The most important part of a seminar is the topic. The topic must be chosen with great care and should specifically suit the seminar participants, the ones you are trying to enroll, as per IAI Don Burnham directory. Now coming to, how do you begin to select a topic for a seminar that you want to promote? It always begins with an idea which needs to be developed into a seminar, which will attract participants to attend and pay to do so, if your goal is profit. Many say these are Don Burnham’s misleading promises. However, if you wish to make money, it all starts with an idea. Let us take an example, the idea you have for a seminar is Stress Management. And you say to yourself everyone’s interested in Stress Management in today’s crazy world. Well, you have just committed the single most made mistake that would lead you to failure in the seminar business, thefoundationonline.com reviews.

Understand this right from the beginning that your seminar is not for everybody no matter how general idea or subject is. To be successful in the seminar business you must know three things 1) yourself, 2) your subject and 3 your audience. Any idea you have for a seminar needs to be focused on your audience.

Imagine this, you bump into an old friend of yours who was in the seminar business. After chatting a while he told you that he had designed a speech on stress management. Then you asked him for whom is the seminar design and he said “everybody”. Won’t that seem strange to you? Would you not think, “How do you design a seminar that is for everybody”? You would be right to think that way because sometimes a professional speaker can be so encouraging with the subject of his seminar that he does not take into consideration whether or not it fits the audience to whom he is targeting. He honestly thinks the subject of his seminar is for everybody and that everybody shall attend. That is just not so. When you are designing a seminar you must know your audience and in knowing your audience you can focus on the title and content of your seminar. You should not ask the seminar leader to tell the audience what they need to hear. Rather the audience should be telling the seminar leader what it is they want to know. The only way you are going to be able to determine if your seminar idea is marketable and will draw participants is to test market the waters by going to the marketplace and offering the seminar or by doing some other sort of market research. Both of these methods can be very expensive particularly if you contract it out. Even doing it yourself will require you to spend money but the point here is that your seminar needs to meet the market demands. Your seminar cannot just be a subject to which you are emotionally attached, but it must meet the needs of the participants.