So, the first thing you must do before writing your press release is to figure out just what do you want to accomplish with itDo you want to create some brand awareness for your site or productsDo you want to add additional subscribers to your newsletter or ezineOr are you trying to promote a new product or service you have developed or are marketingOnce you've decided what the most compelling reason is for your press release, you can then get down to the business of writing it.

The first thing you may want to do is sketch out a rough draft of your press release to see how it flows GENERICPAL.COM. Does it provide the needed information to get the word out and has it been properly formattedMost press releases have a certain format that they follow.

If you're unsure of how to format your press release correctly you can view a sample press release template here at #template ANTIQUEFRIEND.ORG.The number one most important aspect of your press release is your headline.

Get it wrong and you will limit the effectiveness of your release DUMBARMY.BIZ.Your headline is what the search engines are going to pick up on first.

So make sure you use it advantageously. List any key points here, using your keywords or a catchy headline so that it will grab your reader's attention.Again planning is essential. If promoting a new site include the URL in the headline. If promoting a product or service then include some keywords in the headline.Some press release services use a summary box. I normally write a catchy one-paragraph recap of my press release using some of my targeted keywords.Without being spammy, I will normally optimize my press release by using some of my targeted keywords in the first and last paragraph. I will also include some of them throughout the release for a keyword exposure of approximately 2-3% saturation.Tip: if you're promoting a web site, I will normally mention my URL around three times within the release for the maximum benefit.One of the first questions I had when I first started writing press releases was what was considered a great release What did it consist of and how was it constructed Being curious, I emailed my contact at ; with five being the highest.They sent me three of them for review and you can see each one of them here: ://prweb.com/releases/2005/2/prweb149213.htm : to get additional exposure for your press release via www.emediawire.com you have to have an editorial score of 4 or higher. So it is to your benefit to write the best release you can the first time around. Once you have studied the examples and want to try submitting you own press release you need to know which ones are the most popular ones being used.Here are some of the press release services I have used and found to be effective: ://www.pressbox.co.uk/index.html ://www.24-7pressrelease.com/With most of press release services you can submit your press release for free or via paid inclusion. Paying for inclusion gives you the benefit of faster indexing into the search engine news services and natural search engine result pages.Normally your release will be picked up by Google news within a few hours after its release. From there it will normally show up in the natural search results within a few days or a week. I have used both of these services in the past but have found that paying them at least the minimum amount allows me to view my stats online.