Articles
Saudi Arabia Mattress Market Outlook To 2023 : Ken Research
by Rati Ram Business DeveloperThe report titled “Saudi Arabia Mattress Market Outlook To 2023 – By Size of Mattress (King Size and Super King Size, Queen Size, Double Size and Single and Three Quarter), By Type of Mattress (Spring, Foam and Latex, and Others), By Type of Distribution Channel (Retail and Direct Sales), and By Market Structure (Organized and Unorganized)” provides a comprehensive analysis on the mattress industry covering various aspects including introduction and value chain analysis, market size by revenue and sales volume, segmentation by size of mattress, type of mattress, region, and type of distribution channel and by market structure. It also covers trade scenario, growth drivers, trends and developments, issues and challenges, porter five forces analysis, 4P analysis, comparative landscape and regulatory framework of the industry. The report concludes with market projections and analyst recommendations highlighting major opportunities and cautions.
Saudi Arabia
Mattress Market Overview and Size
Saudi Arabia Mattress Market was observed to attain
maturity majorly as demand from home-users and
from non-residential sector including hotels, hospitals, college hostels and
other institutional buildings have majorly contributed to mattress sales.
Increasing presence of local and international mattress manufacturers has made
it difficult for new players to enter the market. Saudi Arabia mattress market
size both in terms of revenue and sales volume was observed to grow during the
review period. Growth drivers such as tourism, hospitality and the healthcare
industry also had a positive impact on the market. It was also affected by the
prolong drought situation which plagued three provinces of Saudi Arabia.
Increase in the number of households and nuclear families have been majorly
driving the demand for mattresses in the country. In addition to that, the
increasing sleep health awareness is aiding the industry in expanding their
market demand.
Saudi Arabia
Mattress Market Segmentation
By Size of
Mattresses (King Size, Queen Size and Single Size)
King size mattress segment was observed to dominate
the Saudi Arabia mattress market during the year 2018 driven due to larger
family size demand. The average length of a male member is about 5 feet 8
inches, so King Size mattresses are largely preferred. The remaining market
share was collectively captured by queen size and single mattress segments in
the year 2018.
By Type (Spring,
Foam and Latex and Others)
Spring mattress was observed as the most popular type
of mattress. Under the spring category, the pocket spring type was the most
selling type in the country. The remaining market share was captured by foam
and latex and other mattress segment in Saudi Arabia during 2018.
By Organized and
Unorganized Sector
Organized market in Saudi Arabia represents the
popular mattress manufacturers majorly operating in the urban areas that
distribute their products through a structured distribution channel. Organized
sector dominated in Saudi Arabia mattress market owing to the significant
presence of both local and the international players.
By type of market
(Mass, Economy and Premium)
The mass market segment dominated the Saudi mattress
industry. Companies catering to mass market in Saudi Arabia are usually the
unorganized players along with some organized players such as Intercoil, Serta
and others. This was followed by Economy and Premium segments in terms of sales
volume.
By Region
(Central, Western, Eastern, Northern, Southern)
The Central and Western region had captured maximum
sales volume in 2018. It is the headquarters of decision-makers and financial
and business centers where the most important international and Arab
conferences and exhibitions are held beside major national festivals and
events.
By Mode of
Distribution (Retail and Direct Sales)
Retail sales channel accounted for the majority of the
sales volume while direct sales channel had a limited share in the overall
market during 2018. Retail sales is majorly directed towards home users
whereas, direct sales is directed towards hospitals and hotels and other major
institutions.
Comparative
Landscape in Saudi Arabia Mattress Market
Saudi Arabia mattress market is highly concentrated
with presence of major players such as SleepHigh, Raha, Tempur, Sealy
International Inc, King Koil Saudi Arabia, Inter Coil, Serta Saudi Arabia, Al
Mazro Mattress Manufactures Saudi Arabia, Al-Mutlaq, Royal Mattresses, American
Bed, SleepNice and Al Rajhi. Increase in Direct sales to Hotels and
Resorts along with Hospitals due to increase in government initiatives majorly
contributed towards the rapid growth of mattresses in the industry which led to
emergence of several mattress manufacturers in this sector. Some of the
leading parameters on the basis of which companies compete include
price of the product, Clientele of the company,
manufacturing facilities, Distribution and retail stores, number of projects,
product range, Reputation of the brand
Saudi Arabia
Mattress Market Future Outlook and Projections
Saudi Arabia mattress market
will prepare itself to meet the future demand expected from substantial
investment proposed in key segments such as residential housing and
institutional sector including hospitals, hotels and college hostels, increase in the
consumer expenditure, increase in the hotel rooms and the development of the
hospitality sector. Rising awareness among the people
regarding sound sleep quality is going to increase the demand for mattresses in
near future
Key Segments
Covered
Size of Mattresses
King Size
Queen Size
Single
Type of Mattresses
Spring
Pocket Spring
Inner Spring
Foam and Latex
Others (Gel based, water based, air based mattresses, orthopedic mattress and coir mattress and rubber mattress)
Market Structure
Organized Sector
Unorganized Sector
By type of market
Mass
Economy
Premium
Region
Central
Western
Eastern
Northern
Southern
Distribution Channel
Retail Sales
Direct Sales
Hotels, Resorts and Residential Sector
Hospitals
Key Target
Audience
Mattress Raw Material Producers
Mattress Manufacturers
Investors
Distributors / Retailers / Stockiest
Mattress Specialist Retailers
Mattress Internet Retailers
Time Period
Captured in the Report:
Historical
Period: 2013-2018
Forecast Period: 2019-2023
Companies Covered
in Saudi Arabia Mattress Market:
SleepHigh
Raha
Sealy
KingKoil
Intercoil
Al Mazro
Serta
Al Rajhi group
Al-Mutlaq
Tempur
Royal Mattress
American bed
Sleepnice
Other Players Operating in Saudi Arabia Mattress
Market
Key Topics Covered
in the Report
Executive Summary
Research Methodology
Saudi Arabia Mattress Market Introduction and Value
Chain Analysis
Saudi Arabia Mattress Market Size, 2013-2018
Saudi Arabia Mattress Market Segmentation, 2018
Trade Scenario in Saudi Arabia Mattress Market (Import
and Export), 2013-2018
Decision Making Process before purchasing Mattresses
in Saudi Arabia
Trends and Developments in Saudi Arabia Mattress
Market
Issues and Challenges in Saudi Arabia Mattress Market
Porter's Five Forces Analysis for Saudi Arabia
Mattress Market
Regulatory Framework in Saudi Arabia Mattress Market
4 P Analysis in Saudi Arabia Mattress Market
Comparative Landscape in Saudi Arabia Mattress Market
Saudi Arabia Mattress Market Future Outlook and
Projections, 2019-2023
Analyst Recommendations
For more
information on the research report, refer to below link:
Saudi Arabia Mattress Market Research Report
Related reports
Contact Us:-
Ken Research
Ankur Gupta, Head Marketing & Communications
sales@kenresearch.com
+91-9015378249
Sponsor Ads
About Rati Ram 
Business Developer
173 connections, 3 recommendations, 575 honor points.Joined APSense since, February 12th, 2014, From Gurgaon, India.
Created on Jun 12th 2019 01:35. Viewed 493 times.
