Two new certifications are now available: the Salesforce Certified Marketing Cloud Account Engagement Specialist and the Salesforce Certified Marketing Cloud Account Engagement Consultant. Account Engagement Specialist is a prerequisite for Account Engagement Consultant. To ensure your success in the Salesforce Marketing Cloud Account Engagement Consultant exam, Passcert provides the latest and comprehensive Salesforce Marketing Cloud Account Engagement Consultant Exam Dumps which cover all the exam objectives, equipping you with the necessary knowledge and resources to pass your exam with ease.

The Salesforce Certified Marketing Cloud Account Engagement Consultant program is designed for individuals who have experience implementing the Account Engagement application and can explain Salesforce administration concepts that relate to Account Engagement features. The Salesforce Certified Marketing Cloud Account Engagement Consultant has experience with Account Engagement administration and configuration, and is able to successfully design and implement Account Engagement solutions that meet customer business requirements, are maintainable and scalable, and contribute to long-term customer success. This credential encompasses the breadth of the Account Engagement application and its integration on the Salesforce platform.

The Salesforce Certified Marketing Cloud Account Engagement Consultant generally has 12 months or more of hands-on experience implementing and administering the Account Engagement Lightning App and Salesforce platform. A successful candidate should understand best practice approaches for B2BMA, its out of the box functionality, but not necessarily deep knowledge on the topic. The Salesforce Certified Marketing Cloud Account Engagement Consultant possesses facilitation and consultative skills to gather the business requirements, design solution alternatives, and implement them to meet business needs.

Read on for details about the Salesforce Marketing Cloud Account Engagement Consultant exam.

Content: 60 multiple-choice/multiple-select questions and 5 unscored questions*

Time allotted to complete the exam: 105 minutes

Passing score: 68%

Registration fee: USD 200, plus applicable taxes as required per local law

Retake fee: USD 100, plus applicable taxes as required per local law

Delivery options: Proctored exam delivered onsite at a testing center or in an online proctored environment. 

Prerequisite: Salesforce Marketing Cloud Account Engagement Specialist credential

The Salesforce Certified Marketing Cloud Account Engagement Consultant exam measures a candidate’s knowledge and skills related to the following objectives. A candidate should have hands-on experience with the Account Engagement application and can demonstrate the application of each of the features/functions below.

Evaluation: 17%

Account Configuration: 20%

Automating Business Processes: 17%

Email Marketing: 10%

Lead Management: 14%

Personalizing the Prospect Experience: 8%

Reporting, Metrics & Analytics: 11%

Sales Emails and Alerts: 3%

1. A company uses multiple Marketing Cloud Account Engagement business units and wants to set up B2B Marketing Analytics.

What is considered true about using B2BMA with business units?

A.The app will create unique datasets for each business unit.

B.There is an option to create a unique app for each business unit or one joined app for all business units.

C.Each business unit can only have one associated B2B Marketing Analytics app.

D.Each dashboard will have an option to filter by business unit.

Answer: C

2. LenoxSoft is setting up a brand new Marketing Cloud Account Engagement business unit. They have identified a set of five users in Salesforce who will need to have Administrator roles in Marketing Cloud Account Engagement.

What should they do to provide these users access to Marketing Cloud Account Engagement?

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