Data is at the core of every move you make in your business. It is fundamental to everything you use Salesforce for and acts as an engine that drives your customer marketing and sales programs in Salesforce. Without data, could you decide where to spend your resources or find out your top players within the company? The answer is no, the chances of being able to make the right decision without the relevant data are very slim. It’s the organization's most vital asset to understand customer motives and make critical business decisions.
The conclusion is, Sales and
marketing decisions rely heavily on data and metrics. Therefore it is
significant for a company to securely manage their data to make informed
decisions. Data cannot be much helpful in performing necessary tasks
unless it is kept up-to-date, accurate, and comprehensive. Unmanaged and
weak data can mean you are running your business on unreliable
information. Therefore, it must go through the routine data management process to keep relevant. Read full blog here - Salesforce data management to manage and visualize your CRM data