Sales and marketing tips for startups

by Roi Sutra Digital Marketing Strategist

Marketing is an inseparable part of the business in which every band either small or big runs to set its foot in the market. If you are a non-sales person who has just started a business and has no idea about what to do, this piece of article is for you.

Going beyond a certain limit in offering a better price option is not allowed in business. There are other sets of strategies that you must embrace. Even if you offer the same, if you are adding value to customer’s life, they will pick you. For that you need marketing done right, so here is a list to help you.

Research at your end

As you know the basic rule of supply-demand, research becomes very important to survive in business. What could be the demand for your product or service? Also, find the number of competitors in your niche. To market yourself well you need some data, it is time to get it. Your further marketing strategy will depend on these factors. Also, you don’t know what digital platform could be of use for you.

Advertise on the appropriate platform

If the advertisement goes wrong, startups may get a setback. For an advertisement to work, you need to choose the right platform for your business. Whatever is your business type, you can always take a clue from competitors like which platform they took to enhance their branding. Instagram, Facebook are giant platforms and need a significant budget. If yours is an app or e-commerce branding, you can go for Snapchat advertising. Rest depends on your targeting area in which Facebook is a flexible option. Snapchat Ads campaign setup is a cakewalk if you have set your hands on other giant platforms. However, choosing multiple options for advertisement could help in building a brand image.

Creative marketing

Today, the marketing industry is blessed with many creative approaches. Earlier Television ads were the only option but now influencer marketing, content marketing, video marketing, and many more options are there. If you can write a blog, start it now. It won’t cost must but may take your time. Influencer marketing is also the next good option; this strategy demands another article but here you can keep certain things in your mind. Don’t get sway away by the number of followers and all. Many influencers come under budget and can help establish your brand at a local level.

Analyze your progress

Every marketer knows the importance of analyzing results be it campaign management online or offline. Digital sources like Facebook, AdWords, etc. give no less than accurate data of performance. This way ads campaign management from any platform like Snapchat Ads campaign management or Instagram makes the life of marketers less rigorous. These are cheap and reliable sources for startups.

Public relation

For new business, PR is beneficial in many ways. It helps in building a brand image, bring new customers, and give your business a new height. Your product or service gains trust with the help of public relations.

These were some tips for startups; however, for digital approaches you can reach a digital marketing agency.