Rolex Datejust Models from Scratch to Success

What makes the Rolex Datejust exceptional? The answer is simple! It is the first wristwaches ever that feature a date function. Before watch makers had added this feature to the Datejust models, men had to refer to a calendar for checking dates. Moreover, Datejust is also special in the sense that it was given by the Swiss watch company to thank the President of US for driving the Nazis out of Europe. Today, it is the best selling watch of Rolex Company.

Initially, the clockmaker thought of naming it Victory, however it was given the Jubilee and then the present Datejust. At first many consider that this model was just the variation to the Bubbleback, which was introduced in 1940’s and both have one thing in common is their domed back.

A latest fluted bezel with a huge crown was planned to replace the coin edge bezel which was originally introduced with the Datejust models. In the early 1950’s, a particular model of Datejust was released which feature date function on the watch’s crystal and a Cyclops that magnify the display. Another model of Datejust featuring a Turn-O-Graph gold Bezel was released in 1956. This model was named as Thunderbird.

With great achievement from the previous models, the Datejust which was previously designed in 18kt yellow gold, now come with platinum or white gold finish and even stainless steel. A few years after Thunderbird was released, the two-tone model was available in the market in 1962. Moreover, there are a variety of options available for the watch straps including an Oyster or a Jubilee bracelet.

However, a number of improvements have taken place in the original Datejust model during the year 1970’s. Today, a person wearing this model could easily adjust the date without moving the crown often, and this feature has added effectiveness to this Quick-set model. Moreover, the brand has eliminated the old arched plastic crystal and the latest models come with sapphire crystal. This new addition has drastically improved the look, style, elegance and reliability of the watch as it has waterproof security as well as scratch resistance. Furthermore, the old pie-pan dial has been eliminated by Rolex and changed the dial and case to modify with smaller and slimmer shape. The Oyster date was then launched during this time, which is similar to the Datejust model.

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