Role Of Enterprise Networking In Empowering Leaders
What binds us in the social
sector is that, regardless of our organisational mission, we want to be
impactful and relevant. Most of us realise that while each of us has our own
ideas and strengths, figuring out what it takes to achieve greatest impact and
relevance involves climbing over our organisational walls.
However,
even professionals who understand the importance of networking as a tool for
increasing effectiveness seem to miss the fact that they must take networking a
step further to offer true leadership around their mission.
Everyone
in an organisation has valuable information, yet it remains locked in different
corners of the organisation. The challenge faced by leaders, is how to tap into
that knowledge across geographies, traditional hierarchies, and business silos.
The changing face of organization owing to dynamics of business models is
constantly pestering for new strategies to materialize efficacious leadership
within business organizations.
According
to a July 2012, McKinsey & Company study, there's over a trillion dollars
that could be unlocked by utilising social technologies. Imagine an
organisation that is digitally connected, colleagues connect seamlessly with
each other across silos and geographical boundaries. Management has
its finger on the pulse of the company, is aware of every crisis-induced
quickening. And throughout the organization there is a deep sense of connection
to the purpose and mission of the organization.
Getting
employees to adopt social behaviors and join communities is a way to break down
barriers. One of the best ways for organizations to thrive in a digital world
is to build and nurture true online communities. While there are a number of
key factors that help organizations create important new types of business
results through enterprise social networks or online communities, leadership is
almost always at the top of the list.
A
pragmatic approach to actualize effective leadership is to utilize the
potentials of Enterprise Social Platform. These applications introduce the
facets of dynamic leadership. ESNs empower top managerial roles to engage in
intuitive collaboration and interactions across the echelons of an enterprise
vertically. Engagement, Collaboration, Interaction and Sharing are the pivotal
aspects to actualize dynamic leadership and ESNs enables CEOs to prove their
competence instinctively.
Enterprise
Social Networks offers personalised feedback to every single employee within
the network. A survey cum poll conducted by The Ken Blanchard Companies
suggested that failing to provide feedback is among the most common mistakes
that leaders make. Inability to provide prompt feedback means depriving
employees from the opportunity to improve their performance. This further
degrades into lowered effort of agents, hence, lowering the overall
productivity of the organization. As Enterprise Social Networks offer a common
platform to top managerial roles and root level executives, a responsive and
agile work environment can be concocted by using these platforms. Leaders can
connect to any executive to offer effective personalized response to their
endeavors. Promoting intensive dialogue between roles throughout the hierarchy
levels assist to proffer motivation among employees and drive high productivity.
Leaders
need to devote substantial amount of quality time to the team. CEOs or the top
management must be available in times when employees need them for support,
guidance and help to reach their objectives. Managing time for employees has
many implications that directly and indirectly influence overall productivity
of any business operation. Failing to do so, induces a feeling of deprivation
that de-motivate employees to approach their leaders in critical situations,
which, many a times backfire as sheer misunderstanding and ultimately, loss of
resources. ESNs help to bridge the communication gap between all levels within
an organizational hierarchy by offering anytime access to anybody. Leveraging
social networks within enterprise enables to create Mental Proximity between
leaders and teams. These programs help leaders to connect with their
counterpart from anywhere and anytime. If not a real time conversation, they
can interact through time-lagged messages, while breaking the lag in
communication.
Enterprise
Social Networks not only helps in bridging the gap, but can also substantiate
the required gap between leaders and employees. Leaders have to make tough
decisions at times and being too mingled with persons in the teams, may
coalesce as a hindrance to such situations. Aspects such as Sycophancy have
been a top issue across organizations, which are manifestations of
"Too-friendly" relationships and behavior between top leaders and
their team members. Many a times, people tend to take advantage of friendly and
approachable leaders, which brings nothing but complicacies in the functional
structure of the organizational hierarchy. Hence, Enterprise Social Networks
helps to maintain a distance from the team and at the same time remains
omnipresent across any process operation. Apart from having a bird eye view of
the team, leaders can interact, collaborate and coordinate with the team
members while maintaining a strategic relation to bring out the best of
productivity in them.
Conventional
leadership styles are being constantly proven inadequate to make an impact on
present day work dynamics. The obstacles in managing and maintaining next gen
employees can be only mitigated effectively though modern aids, matching to the
au courant features of workspaces. Enterprise Social Networks, with its
plethora of advantageous features help in reallocation, revamp and execution
using a convenient system.
As
indicated by Forbes, community building through social enterprise can pool
strength and talents to deliver amazing performance leaders byutilizing the
coalescence of Social Media, Digital Networks and Big Data. However, a number
of imperatives must be prioritized while using ESNs in community building.
Picking the right technology, defining the purpose of collaboration, control of
management of information, maintaining the organization's work culture and
timely evaluation are the major aspects to emphasize while using an ESN.
Administering the facets, leaders can empower themselves with new model of
command and control driving any workspace to be spontaneous, dynamic and
responsive.
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