Rise of the Apps: The Mobile Revolution in Retail Industry

The number of mobile apps is constantly increasing at a higher pace due
to increase in the trend of adoption of smartphones by majority of the
population. Due to such rapid and drastic increase Mobile Apps has taken over
the retail industry.
Its because of the mobile that we are having a contented standard of
living. <a href="https://www.weetechsolution.com/mobile-app-development">Mobile app development Technologies</a> has lead to the transformation of our lifestyle. The
changes that mobile industry has brought in the society even Industrial
Revolution failed at doing so. The noteworthy fact is that within a time gap of
15-20 years, 3G and 4G technologies have reach subscriptions more than 3
billion.
The Internet in the late 1990s was known for its unbeatable growth and
rapid innovation, and in the current era the mobile technology is reshaping the
economic milestones all over again. Mobile cannot be restricted to just an
industry. It can be better defined as a foundation the array of which has
flourished tremendously.
As per the research conducted by the business insider on retail
marketing stated certain facts which said that retail industry has highly got
influenced by the mobile app. As per the research, 60% of consumers are users
of mobile devices which is being used with the purpose of interactions with the
retailers. Whereas 44% of consumers opts for shopping over the mobile app as it
is easy and convenient.
THE
PROVEN STATISTICS OF THE BUSINESS INSIDER:
The time spent on mobile shopping apps in a
month by a regular user is approximately 205 minutes, calculating the figure of
time spent in the webstores it turned out
to be 11 minutes.
ü Forecasting
the future, it has been estimated that the mobile commerce will approximately
stop down at 45% of total share of e – commerce by the end of 2020.
ü As
per the prevailing situations, the mobile shopping apps cover around 42% of the
mobile revenue out of the top 500 retailers.
The above mentioned data clearly states the
major impact of Mobile Insutry on the society declaring it to be the fastest
growing industry in India and across the globe.
Mobile App is called to be the accurate tool to
upgrade the revenue of the retail industry.
With the help of Google Analytics, the conclusion
stated that there has been an extreme increase in the spending of the mobile
app. 30% of all the online shopping is done through mobile phones. This
signifies the <a href="https://www.weetechsolution.com/blog/importance-of-mobile-app-security">importance of mobile apps</a> for the retailers which takes them to
spend 16% more per transaction via mobile app.
Not only this, but Mobile Apps proven to be
beneficial for the Retail industry in many ways as stated below:
ü
Loyalty campaigns
conducted by the retailers help them to build a relationship of Trust with the
users. It leads the retailers to create the opportunities of cross-selling
thereby enhancing the user engagement. All this together then boost the sales
and marketing techniques of such retailers.
ü
Push Notification
turns out to be the most effective one for the retailers as it helps them to
build a bridge of communication between the users and the product. This serves
the users with the right amount of information providing contentment to them.
ü
Interactive and user
friendly shopping app will lead to a Magnificent Shopping Exposure for the
users. This will also detail the user about the product details. On receiving
the right amount of information, the target customer is sure to hit the
shopping cart.
ü
Mobile Apps is one
of the most effective marketing tools to market the services or products. This
provides the retailers with a platform of marketing their products and services
easily and conveniently establishing the goodwill of the brand.
To Pendown, it can be very well said that the
overall transformation of the Retail Industry and all the credit owes to Mobile
App.
Comments (1)
Jassica Robbie6
Social Media Manager
nice article thanks for sharing