Retail Consumer Bulk SMS – New Age Marketing With High Results

Posted by Renuka Tewani
1
Jun 23, 2016
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There are retailers all around the business zone. Shopping scenarios are also undergoing a major transformation. From daily grocery to clothes, home décor to vegetable shopping, all aspects have gone through a revolution. The modern retailing systems is responsible for bringing in the awareness and change in the consumer behavior. With this start of a new era of promotions and advertising, Retail Consumer Bulk SMS plays a critical role.

Retail industry have never been the same. Entrance of big business houses, international retailers, FDI have introduced a new level of departmental stores, multi brand outlets and malls. Their target consumer have also been the middle class and fashion savoy youngsters. This demands for an efficient mode of customer engagement and marketing tools. Retail Consumer Bulk SMS provides that platform where promotional campaigns are done in a unique and attractive style.

Promoting new brands, product launch, announcing discounts, festive special offers are the services being used by retailers for promotion of their business and sending the first hand information to customers. It is the simplest and convenient method of sending promotional SMS to the mobile phones of consumers. Retailers can send bulk SMS in one go proving it to be a cost effective and time saving method.

Smartphones have made this form of marketing extremely popular. Tech savy young generation needs all information from confidential to shopping on their phones. Hence it has tremendously increased the distribution of Promotional as well as Transactional SMS. Busy lives and the need of instant information on the click of a button is the demand of today. These Bulk SMS hence makes it easy for a consumer to reach a particular business and vice versa. When it comes to Retailer Consumer Bulk SMS the scope of business generation is humungous.

How Retail Consumer Bulk SMS benefits?

1.       Convenient and affordable method of reaching target customers in one go. There are many service providers offering custom database of clients with customized package

2.       100% delivery assurance. It assures that you cover all your consumers without fail. It increases your chances of reaching out to maximum customers possible in one go

3.       Enhances Retailer and consumer relationship through constant interaction. Hence relationship management is handled efficiently. By getting constant updates and messages from retailers, the trust level builds between the two and its benefits can be seen instantly

4.       Crowd engaging texts are sent to attract immediate attention of the consumer. Whether it is discounts on life style products or releasing on new fashion line, young crowd will definitely get attracted. Similar is the case with home décor accessories and general grocery items

5.       Messages are sent to new consumers also who are not aware of your business. This directly have a positive impact on the footfall. Any other marketing campaign cannot convince and attract new customers as compared to bulk SMS service

Retail customer Bulk SMS is a revolutionary technology for new age marketing campaigns. It creates a win-win situation for retailer and consumer. Retailer benefits from increased footfall and consumer saves in money.
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