Responsible Business Practices for a Sustainable Society
by Jenica Carly SEO, SEM, PPC, Enthusiast & WriterFor a corporate entity to survive in India it needs to ensure its own
economic growth, provide developmental tools for the society and become a
sustainable business unit. There are many top performing businesses in the
Indian IT sector, industrial division and other corporates that operate on the
responsible business module. They follow the Corporate Social Responsibility (CSR)
module and perform outside the normal model of sustainability. Such companies
perform for the betterment of the society and engage in community service
activities, which aren’t mandatory as per the laws of the nation.
These activities are not necessarily performed for their economic
viability or to bring monetary success for the company. They are called as CSR
activities, which are favorable for the welfare of the society and to promote ecological
sustainability. Along with social welfare and ecological sustainability, they
work with an intention of becoming the leader in sustainability. It adds to the
USP of their business and also gives them an opportunity to give back to the
society they function in.
Functions of Business
Responsibility
The CSR concept was originally created to measure a company’s role or
involvement towards the overall social and economical progress of the society. A
responsible business works with an intention of achieving various common goals
in the Indian society that are aimed towards the following
·
Work
with an intention to promote equality, diversity and human rights
·
Utilizing
and manufacturing resources that are safe to maintain an environmental balance
and promote a sustainable lifestyle.
·
Focusing
on the protection and restoration of environmental stability
·
Providing
value to the patrons and to avoid from engaging in any sham or fraudulent
marketing practices
·
Transparency,
morals and responsibility towards the products that are introduced in the
market.
These principles of CSR activities are responsible to make a business
successful, responsible and dependable for a sustainable society. For these
initiatives to be implemented, effective leadership is extremely important. An
effective leader will help to build an efficient society, which will bring about
a substantial change in the existing norms on which the society works. For this
to happen, it is essential for organizations to develop and create a
sustainable lifestyle within the society. One of the most efficient tools for
an organization to learn and develop is having a competent leader in
sustainability.
Role of Leadership in a
Sustainable Business
Rather than the age old and traditional leadership practices, individual
initiatives and approaches empower an innovative approach towards development. Leadership
qualities like cognitive thinking, diversity management, organizational skills,
adaptability and talent management are extremely important. If a leader has all
the required qualities, it becomes easier for him/her to implement specific
changes that promote a sustainable pattern of living in the society.
The industrial and corporate sectors are prime mediums to introduce and
promote sustainability in the society. Hence it is important for them to have a
successful and effective leadership that can guide the society and the country
towards a sustainable lifestyle.
Get more information on: Leader
in Sustainability & Responsible
Business
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Created on Dec 31st 1969 18:00. Viewed 0 times.