Reasons why to study consumer behavior assignments?

Understanding the reasons for examining a discipline enables one to appreciate its contribution better. Understanding assignment questions on consumer behavior are important for any organization before launching a product. Buyer behavior is studied to forecast customers’ reactions in markets. If a firm understands its customers, it becomes successful in the marketplace. The success of any enterprise is based on understanding the customer and providing the kind of products that the customer wants.

Need for studying consumer behavior-

The user chooses what to purchase when to purchase and also what not to buy. One cannot trust a product on a consumer. A marketer sells what the consumer wants. So, the prominence is placed on knowing what the consumers want are.

Studying consumer behavior is very much emphasized for the following reasons.

1.    To satisfy needs of customers- Consumers respond favorably while evaluating the products that best satisfy their requirements. A marketer studies how buyers spend their available resources on the consumption of related items. So, knowledge of consumer behavior will be of immense help to the marketer which will contribute to satisfying their needs.

2.    Helps to understand consumer psychology- The study of consumer behavior enables the marketer to follow the psychology of consumers. Consumer psychology is based on their knowledge, attitude, intention and motivation.

3.    Helps to understand consumer motivations- A study of the behavior of a consumer is essential to understand their buying motives. A motive is a desire for which an individual seeks satisfaction.

4.    Helps to understand consumer choices- It is necessary for the marketer to understand how consumers make their choices. A marketer examines the behavior of the customer and accordingly alters his presentation, tempting the customer to go for the product.

5.    Helps to understand consumer preferences- A firm must plan its production and distribution to suit the needs of clients. Thus, the extent of consumer understanding regulates the effectiveness of marketing mechanism.

Why study consumer behavior?

Significance in daily lives-

In a general sense, an essential reason for studying marketing and consumer behavior assignment is the significant role it plays in our lives. Much of our time is spent instantly in the marketplace, shopping or engaging in other activities. A significant amount of additional time is spent thinking about products and services, communicating with friends about them, and seeing or hearing advertisements for them.

Also, the goods we purchase and the manner in which we utilize them significantly influence how we live our daily lives. These general concerns along are enough to justify our study. However, many seek to understand the behavior of consumers for what are thought to be more immediate and tangible reasons.

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