Reasons Behind Slower Adoption of Business Intelligence Software among Organizations

by Syntelli S. Marketing Organizations have well understood the fact that utilizing data in the best manner is a priority and a key part of the digital transformation. Hence, it is expected that businesses would have a great deal of urgency to take advantage of business intelligence software. However, the top officials of the organization do feel that they should best utilize their data to develop a smarter business but the employees might not think the same way. This is especially true for employees who have been in the organization for many years and have never had to use BI software. They just prefer to go about it the same way they always have. But this very mindset of the employees needs to be changed by the organizations if they seriously wish to become completely data-driven. The organizations need to stress upon having analytics solutions and should also work upon changing the mindset of their employees related to data.

Organizations can do this in the below-given ways:  
Business Intelligence Software is a necessity, not a luxury - There was a time when understanding company's data was an additional benefit but in this era of digital transformation the use of BI software has become a necessity and employees need to embrace this tool in their normal work process. Business intelligence software is different from other software such as accounting tools, marketing automation, and CRM as employees using BI software desperately need them to carry out their day-to-day tasks, as they are an absolute necessity for effectively carrying out the tasks in the minimum amount of time. Employees would be doing hours of unnecessary work without this BI software.

BI Software essential for Data-driven Proof – In order to improve adoption of BI software among employees, they should be asked to dive into data before making any impactful decision, right from forecasting hiring numbers to adjusting a product's price, businesses leaders should check for the substantial proof from data that these choices will certainly affect the business in the positive ways. Thus, with the requirement of data-driven proof from the upper management, the use of BI software will automatically improve among the employees. This will not only improve the use of the tool among employees but it will also benefit the business, as the decisions would be based entirely on data.

Highlight Success Stories of BI Software – In order to encourage the use of BI software, businesses should highlight the success stories, as it can make a strong impression on the employees. If the company's leaders can inform about the projects that have made significant impacts on key performance indicators due to the use of BI software, then employees are sure to get motivated to use this tool. To do so, businesses can create an internal case study explaining how a team using BI software succeeded in hitting the goals. This might initially seem time-consuming but to create a one-page case-study to show the significance of the BI tool to employees is certainly not a bad idea.

Provide Regular Training on using the BI Tool – Employees refrain from using such tool usually due to lack of knowledge and understanding and if they have proper understanding and knowledge about the software then they are much more likely to use the software. The BI software comes with endless possibilities and if the employees are consistently trained to take the best advantage from the software and are trained to filter data, perform a deeper analysis, manipulate the data to discover insights, then they will surely love to use the software and help the company become a data-driven organization.

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Created on Dec 25th 2018 03:11. Viewed 281 times.

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