Really You Know Your Social Media Strategy Is Working?by Pixlogix Infotech Pvt. Ltd CEO
One of the main satisfying things to experience in life is progress – An achievement that truly can inspire and motivate. Many of you are thriving hard to get progress in your social media ventures to advance your business. But are you aware if it is moving ahead? And, is the social media strategy you use is working?
Social media seems to be the best craze to happen to businesses, a factor that can be an aid and a curse. However, some businesses are killing their brand with poor marketing resources and no marketing strategy. Make sure your social media strategy isn't suffering from common mistakes such as Cheap or Ugly Graphics, No Design Consistency, No Content Consistency, No Connection with your Community or No Investment to Reach Your Target Audience.
Social media marketing is no longer a usual job; companies are making efforts to form an effective strategy. And numerous brands have found marvelous achievements in constructing communities and driving traffic along with leads through marketing campaigns. Sadly, there’s still one issue which prevents newcomers from investing in this strategy; as it’s tough to gauge your consequences and therefore show quick ROI precisely.
So how can you tell if your social media strategy is working?
First, you need to work on what you precisely mean by the status “working,” because a social media strategy that works for you may not work for someone else. While determining social media “success” is not an exact science, there are a few indicators that may help to verify if your strategy is indeed succeeding. Here are just a few of them:
· WEBSITE TRAFFIC
Website traffic is a speedy and simple gauge of social media success. If your analytics tells you that your social media accounts are bringing visitors to your website, then it’s a clear and obvious indication that what you’re doing is working. However, not all web traffic is the same. Verify to see where your visitors are coming from, and more prominently, what they are doing as a result of their visit.
Profit is the crucial bottom line for most companies, but it isn’t the only sign of success. Social media is a vital guide for building a brand and increasing its visibility, which can lead to more reliable customer relationships and long-term purchasers.
The number of followers can make a notion with investors or partners, who might use your follower count as an informal measure of your popularity, authority, or influence. This is an imperative metric for startups, as they need an initial audience more than an initial customer base.
Social media marketing metrics helps to give you insights to see how many impressions you’ve received for the piece of content you share. It allows you to see how far you’ve been able to make it. But it doesn’t give you the whole image since you don’t know what people are doing after they see your content.
Ask your sales department staff to reach out to interested parties, as to how the person found out about your company. If you learn that new customers are reaching out based on your social media activity, you'll have facts that your strategy is working.
Conversion refers to turning your website’s visitors into action takers. In other words, how many people purchased something, downloaded a file, signed up for a webinar, or took some other action after visiting your site? Getting conversions should be one of the key goals for your social media strategy.
Take a quick look through your posts. Are people commenting? Are people tagging their friends and family in the comments? Are they sharing your content? In other words, is your audience engaging with your posts? If so, then it’s a good sign that you’re not simply throwing content in the void with the hope that someone takes notice and listens.
A good interaction rate with your social presence leads to an increase in the workload of your company. A higher interaction rate means your strategy is working.
· GROWTH VELOCITY
You can also get more significant information by matching a mixture of metrics to those same metrics in the earlier period. How fast are you growing? Are your numbers in every dimension increasing? Where are they falling stagnant, or worse, declining?
Key TakeawaysThe success of social media marketing can’t be defined by any one factor or any one metric. It’s not similar to all the companies. If you want to know whether your social media strategy is working, you first need to define your objectives and goals and then use a compilation of various metrics or use tools like Google Analytics to determine whether it’s working towards it or not. It’s a complicated procedure, but it’s essential if you want to precisely estimate your ROI and make improvements to enhance your competency. Hire Best Social Media Marketing Company for growing business with the social media platform.
Created on Feb 2nd 2018 07:57. Viewed 773 times.