Rank Your Website With The Help Of Image SEO
by Mitesh Singhal Singhal Industries Private LimitedIt does not matter if you are in charge of the
SEO of a website or simply run your blog; improving your SEO to rank high on
SERPs should have always been your primary concern. However, marketers only
focus on content SEO. But there is another kind of SEO that generally gets
neglected -- the image SEO. Therefore, to make you aware of it, we will discuss
how you can Rank Your Website With The Help Of Image SEO.
But first, let us understand its meaning.
What is image SEO?
As the name goes, optimizing images or graphics
on a website is known as image SEO. It makes the web pages appealing, therefore
drawing search engine crawler's attention.
With the help of Google image SEO, one can
provide extra information concerning the search engines' graphics. This
additional information allows the search engines to understand your content
more deeply, thus boosting your visibility and search ranking. Not only this,
but your image will appear in Google's image search also.
Why is Image
search SEO important?
For the past few years, image SEO has gained
more importance than ever before. Even Google removed the "view
image" button from its search page, leading the viewers to visit the
primary website to view the graphics.
Although this might look like a small change,
there was a drastic increase in website traffic through image SEO. According to
research, some website pages even marked a 37% improvement in the website's
visitors.
5 Image SEO Tips And Tricks To Rank High
These tips will help you in optimizing and
making your website's graphics SEO-friendly.
Appropriate image file sizes
The larger the images, the slower the website's loading time. And slower loading means a bad user experience. Thus, to tackle this situation and prevent your website from poor long-term SEO results, practice image resizing, which requires one to compress the large graphic files before uploading.
Adding at least one image
If you want to rank high on SERPs, one of the best SEO practices you can undertake is adding one or more images on the website page. Why so? Firstly images allow the readers to scan through the content quickly. Secondly, including an image in the website will help the search engines easily tag your website as a valuable and engaging one, thus bringing in more traffic.
Using target keyword in the image file name
SEO for image-based websites requires one important thing, i.e., tagging the image file name. Tagging or labeling the graphic with the target keyword while uploading helps the search engines put it in a particular search category. When the searcher searches for a specific image, the content related to it will also come up. But to reach that related content, the reader will have to visit the designated website, hence increasing traffic flow.
Include image-structured data
With the support of structured data also, you can optimize the WordPress image SEO. Also known as schema markup, like target keywords, structured data adds additional back-end details to the graphic to convert it into image SEO. And not only this, but schema markup also increases this image's chances to show up on SERPs.
Using target keyword in the image title
By adding a target
keyword in your image title, you can create an image SEO easily. This is
another way to make your website images SEO-friendly. Although it is not a
compulsion, you will definitely have the upper hand among your rivals if you do
this. The purpose of the title is to give identity and description to the
images, consequently making them more relevant in search engines' eyes.
Image SEO Optimization and Search Performance
Improvement
When it comes to on-page SEO, image SEO is
merely a part of it. Apart from this, there are several other elements such as
SEO copywriting and keyword optimization. All of these must go hand in hand to
make up the best practices for optimal performance.
Also Read:5 EFFICIENT SEO STRATEGIES TO STAY IN THE COMPETITIVE MARKET
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Created on Feb 10th 2021 06:33. Viewed 334 times.